Specialist - Marketing (Sakina)

Role Overview

Specialist - Marketing at SEHA Hospitals, based at the Sakina location.

Company Overview

SEHA Hospitals is a healthcare organization with multiple constituent organizations, each with distinct brand ideals and objectives.

Role Purpose

Develop, promote, and protect SEHA's brand through the creation of high-quality, strategically aligned marketing and communications content across all channels. Drive brand awareness, support organizational objectives, and maintain consistent messaging aligned with SEHA's tone and vision.

Key Responsibilities

Brand Development, Promotion and Protection

• Create engaging written content for all SEHA marketing and communications channels, including above-the-line and below-the-line advertising, social media, digital, and internal channels.
• Familiarize yourself with each organization's brand ideals and website to create content supporting their objectives and desired identity.
• Stay up-to-date with the latest industry trends.
• Produce error-free content that adheres to the company's style guidelines, consistent with SEHA's tone and vision.
• Assume the role of a brand ambassador for SEHA and promote a customer-focused philosophy in dealing with any stakeholders.

Marketing Activities

• Conceive fresh and appealing ideas for new content that establishes or supports the company's brand.
• Collaborate with the wider Marketing and Communications team to develop a variety of content marketing materials.
• Propose copy concepts and present underlying strategic thinking to the Marketing and Communications Manager and Director.
• Liaise with Designers to enrich text with visual aids, such as images and charts.
• Cooperate with the marketing team to create web content and monitor its effectiveness over time.
• Use search engine optimization practices to optimize articles and increase visibility.

Content and Editorial Management

• Plan and implement the editorial calendar.
• Prepare and publish articles that describe the company and products.
• Write clean, concise, well-polished content.
• Research industry-related topics and identify gaps in content.
• Shape language and tone used in sales emails, banners, and brochures.
• Ensure all content is up-to-date.
• Maintain a content calendar that schedules all aspects of the creation and delivery of content throughout the year.
• Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of SEHA.
• Determine sources for content creation, both internal and external.

Compliance and Governance

• Comply consistently with policies, procedures, and practices and ensure alignment with SEHA corporate policies.
• Complete and maintain regulatory requirements including licensure, certification, and other mandatory training within established timeframes.
• Maintain confidentiality with regards to any information exchanged or received in the current capacity of the role in accordance with SEHA corporate policies.
• Adhere to requirements of Occupational Health and Safety guidelines and infection control guidelines.
• Understand and adhere to emergency preparedness plans and policies.

Stakeholder Management and Culture

• Maintain positive and effective working relationships within the department and division and with other departments and sections within SEHA.
• Build key partnerships within the organization for pursuing client-centered, comprehensive, integrated systems of care.

Professional Development

• Recognize the necessity of continuously developing skills and acquiring additional knowledge appropriate to the position.
• Dress appropriately to meet the expectations of the specific work area and in alignment with Occupational Health and Safety policies.
• Comply with any regulations related to mentoring, training, and development of UAE nationals staff.
• Perform any other duties as may be assigned relevant to the basic responsibilities of the role.

Qualifications & Experience

• Bachelor's degree in Marketing and Communications, Journalism, Business Administration, or other related field.
• Master's degree in Digital Marketing or Master of Business Administration (desired).

Skills & Competencies

• Content creation and copywriting across multiple channels.
• Search engine optimization practices.
• Editorial planning and calendar management.
• Competitor analysis and industry research.
• Brand management and identity alignment.
• Cross-functional collaboration and stakeholder communication.
• Attention to detail and adherence to style guidelines.