Social Media Manager

Role Overview

Social Media Manager at Saudi Pro League, leading the English language social media content unit.

Role Purpose

Lead the social media content unit responsible for creating and delivering English language content across Saudi Pro League digital channels. Drive ideation, copywriting, and production of graphic, video, image and text-based content—including match coverage, non-matchday content, and digital campaigns—to achieve the international objectives of the SPL digital strategy.

Key Responsibilities

Content Strategy & Planning

• Produce comprehensive content calendars including campaigns, match coverage and daily content across English social media channels.
• Develop reactive content approach across football and other trending topics to ensure SPL remains at the heart of the conversation on social.
• Stay up to date with the latest social media best practices and technologies.

Content Production & Optimization

• Oversee the production of social content, including video, graphic, text and image-based content across SPL digital channels and campaigns.
• Optimize use of SPL's automated graphics, video production and publishing tools to enrich social content during matchdays and non-matchdays.
• Oversee efficient and engaging live coverage of Roshn Saudi League matches.

Team Management

• Lead day-to-day management of the English content unit consisting of social media specialists.
• Develop and guide teams of young social media specialists.

Community & Stakeholder Management

• Develop community management guidelines and approach for English accounts.
• Work closely with the Digital Content Director and Digital Strategy Director in implementing digital strategies to maximize reach and monetization across social channels.

Qualifications & Experience

• Minimum 2 years in supervisory and managerial roles in the social media industry.

Skills & Competencies

• Native level grasp of English language and terminology.
• Thorough understanding of main social media platforms and content types.
• Up-to-date knowledge of latest trends across entertainment and other topics on social media internationally.
• Excellent communication skills.
• Analytical and multitasking skills.
• Excellent grasp of various tools including social media publishing tools, basic design automated and semi-automated tools, and basic mobile photo editing tools.
• Solid understanding of football content, fan culture and Saudi culture.
• Excellent knowledge of Microsoft Excel and ability to organize content plans.
• Strong presentation skills and ability to articulate ideas to colleagues.
• Can-do attitude and work ethic to handle the fast pace and demanding nature of the industry.