Social Media Manager

Role Overview

Social Media Manager at Minimalist, a local brand founded in 2016 in Dubai that designs and manufactures watches, jewelry, handbags, perfumes, and leather goods. This position is based at the company's headquarters in Dubai.

Company Overview

Minimalist.ae is a Dubai-based brand with five stores now open in the UAE. The company focuses on simple yet sophisticated designs, with Arabic numeral watches known for their timeless appeal. Minimalist believes in simplicity and uses only the finest materials to produce beautiful and durable items, combining elegant design with excellent quality.

Role Purpose

You will handle the complete social media delivery and presence of Minimalist. You are responsible for both strategic and operational goals ranging from ideation to conceptualization and implementation.

Key Responsibilities

Strategy & Planning

• Plan and create a quarterly, bi-annual, and annual holistic, multi-channel content calendar and social media strategy and campaigns that focus on user acquisition, engagement, and retention.
• Conduct competitor, market, and industry research to recognize best practices, new trends, and channels.

Content Management & Execution

• Independently translate design concepts and ideas into appropriate content.
• Create and manage a content calendar, tag and organize relevant assets by creating an asset library, and manage hashtags.
• Copywrite social media content and email blasts.

Optimization & Measurement

• Implement, measure, and optimize social media strategy and campaigns.
• Plan, send, measure, and optimize email blasts.
• Identify relevant occasions and opportunities for sales and special offers.