Social Media Manager - 6 month contract

Role Overview

Social Media Manager, 6-month contract, with Informa Group Plc at Tahaluf in Saudi Arabia. This role can be performed remotely.

Company Overview

Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF). The team fosters a culture of collaboration, creativity, and works with government and non-government organisations at the forefront of Saudi Arabia's B2B and B2C large-scale events scene. Tahaluf organises record-breaking events including LEAP, Cityscape, Black Hat MEA, and CPHI Middle East.

Role Purpose

The Social Media Manager leads Tahaluf's social presence through a combination of agency management and hands-on delivery. They are responsible for briefing, directing, and quality-controlling external agencies and creators, while owning strategy, boosting, community, and performance in-house. Working with the Marketing Director, Head of Marketing, senior stakeholders, and external vendors, they support the overarching marketing strategy and commercial objectives through increased brand engagement, community growth, and social media campaigns.

Key Responsibilities

Agency and Creative Management

• Own the day-to-day relationship with social and creative agencies: briefing, creative direction, feedback, and final sign-off.
• Write sharp, insight-led briefs that give agencies clear objectives, audience, tone, and success measures; push back when creative does not meet the standard.
• Manage agency workflows, content calendars, and deadlines across multiple events running in parallel; ensure nothing ships late or off-brand.
• Quality-control all agency output: brand voice, visual identity, accuracy, and platform fit; act as final checkpoint before anything goes live.
• Review agency performance regularly against agreed KPIs and deliverables; manage scopes, escalate issues, and get maximum value from every retainer.
• Spot when work should move in-house versus agency and brief internal designers and videographers when speed matters.

Strategy and Campaigns

• Set and implement social media campaigns aligned with marketing strategies and event milestones: launches, registration pushes, early-bird deadlines, and show days.
• Design and deliver targeted content across platforms to increase engagement, followers, and retention, including short-form video (Reels, TikTok, Shorts) built for each platform's algorithm.
• Maintain the voice of the brand in all posts and interactions; ensure every piece of content has a purpose and meets the needs of the target audience.
• Create and edit impactful, channel-appropriate copy with flawless proofreading in English (Arabic a strong advantage).
• Deliver live event coverage: directing agency and on-site teams to capture, edit, and publish in real time during show days.

Boosting and Paid Amplification

• Plan and execute boosting strategies: identify top-performing organic content and amplify with paid spend to reach targeted audiences.
• Manage boosting budgets, audience targeting, and A/B testing of creative and copy to maximise reach and conversion at the lowest cost.
• Work with the paid media team so boosted content complements broader paid campaigns rather than duplicating them.
• Retarget engaged social audiences to drive registrations and commercial outcomes, not just impressions.

Community and Engagement

• Schedule, post, and engage on all social content; respond to comments, messages, and queries in a timely manner.
• Grow and maintain the community year-round, not only during event season; ensure members feel part of the group and get real value.
• Identify and work with influencers, industry voices, and advocates; support speaker and employee advocacy to extend organic reach.
• Encourage and curate user-generated content from attendees, exhibitors, and partners.

Data and Insight

• Employ a metrics-driven approach across all activity; track and report monthly on reach, engagement, follower growth, traffic, and conversions to registration, including agency performance against KPIs.
• Use social listening to monitor brand sentiment, competitor activity, and market trends; feed insights back into briefs and plans.
• Conduct market research with a focus on customer insight and experience.

Collaboration

• Build positive relationships with internal colleagues and external stakeholders at all levels; relay the voice of the customer across the wider marketing team.

Qualifications & Experience

• Four to five years of experience in social media marketing with demonstrable experience managing external agencies or creative teams.
• Bachelor's degree or equivalent experience.
• Hands-on experience with LinkedIn, Instagram, X, Facebook, TikTok, Snapchat, and YouTube is essential.
• Proven experience running boosted and paid social campaigns, including budget management and audience targeting (Meta Ads Manager, LinkedIn Campaign Manager, or equivalent).
• Strong creative judgement: able to brief, critique, and improve agency work, not just approve it.
• Experience with scheduling and analytics tools (e.g. Sprout, Hootsuite, or native tools).
• English fluency essential; Arabic an advantage.

Additional Information

• Contract type: 6-month fixed-term contract.
• Location: Remote.
• Relocation support and visa sponsorship are not available for this position.
• Tahaluf welcomes applicants from all backgrounds and circumstances and bases hiring decisions on relevant qualifications and merit. A disability-friendly environment is provided; applicants requiring support or adjustments for interview or selection processes should inform the employer.