Social Media Executive, Riyadh, Saudi National Only

Role Overview

Social Media Executive at TGP International, based in Riyadh, Saudi Arabia. Saudi National only.

Company Overview

TGP International is a hospitality consultancy headquartered in London and Dubai. The company creates, designs and builds award-winning F&B and retail brands for clients and partners through concept development, creative interior design, graphic design and branding, franchising, advisory and operational services, and project management. Clients include Dubai Expo 2020, Marriott, Hilton, Waldorf Astoria, Harrods, Sushi Samba, Adrift Burger Bar, Nakheel Malls, Selfridges, Time Out Market, Cop28, Neom and Al Mamlaka Social Dining.

Role Purpose

To lead social media content, planning and management for client F&B and retail marketing projects, delivering successful campaigns across multiple platforms and building community engagement and visibility.

Key Responsibilities

Content Creation & Planning

• Develop in-house content including reels and TikTok videos.
• Plan social calendar and schedule posts across Instagram, Facebook, LinkedIn and TikTok.
• Write photography briefs based on content requirements.
• Schedule and oversee photoshoots.
• Develop quarterly video briefs to capture content with videographer.
• Be present in venue to capture content.

Community & Engagement

• Build engagement and visibility through community management.
• Suggest ways to build community and encourage footfall and reservations.
• Develop plans to increase following and engagement.

Email & Database Marketing

• Write and create email campaigns in line with strategy.
• Build database via data collection and competitions.

Operations & Coordination

• Work with operations team to develop promotions and product innovation.
• Circulate monthly promotions tracker and notifications to internal team.
• Keep marketing trackers and calendars up to date.
• Attend and issue meeting minutes from weekly internal brand meetings.
• Update website changes and menus.
• Organize calendar invites and influencer admin tasks.

Brand Management

• Uphold company image and tone of voice across all media channels.
• Action additional tasks as required.

Qualifications & Experience

• Fluent in Arabic and English.
• Local market knowledge of Saudi Arabia.
• A relevant degree or equivalent experience.
• Previous marketing hospitality experience (ideal but not essential).
• Proven experience in digital marketing.
• Experience creating content and managing and growing social media accounts.
• Experience working on B2C brands.

Skills & Competencies

• Passionate about hospitality, food, leisure and lifestyle trends.
• Self-starter and well organized.
• Excellent communicator, written and spoken.

Additional Information

• Five-day work week: Monday to Friday.
• Hybrid work arrangement: Three days in office and two days working remotely.
• Annual leave: 22 working days of paid annual leave, excluding weekends.
• Remote work flexibility: One additional week per year to work remotely from home country, which can be combined with up to two consecutive weeks of annual leave.
• Coaching and mentoring: Structured professional development through dedicated coaching and mentoring program.
• Incentive plan: Company incentive scheme offering up to 10% (5% for introductions and 5% for successful closures).
• Annual company gathering: Global team event bringing together employees from all offices.
• Employee recognition program: Regular recognition initiatives celebrating outstanding performance and contributions.