Social Media Executive

Role Overview

Social Media Executive at Minimalist, based in Dubai. You will support the execution of Minimalist's social media strategies across various platforms, helping ensure the digital presence is consistent, on-brand, and performance-driven.

Company Overview

Minimalist.ae is a local brand founded in 2016 in Dubai that designs and manufactures elegant, high-quality watches, jewelry, handbags, perfumes, and leather goods. The company operates five stores across the UAE and is known for simple yet sophisticated designs, particularly Arabic numeral watches with timeless appeal. Minimalist believes in simplicity and uses only the finest materials to produce beautiful and durable items, combining elegant design with excellent quality.

Role Purpose

To support the execution of Minimalist's social media strategies and maintain consistent, on-brand, and performance-driven digital presence across multiple platforms while supporting broader marketing efforts including email campaigns and trend analysis.

Key Responsibilities

Content & Publishing

• Schedule and publish daily posts, reels, stories, and other media formats across assigned platforms.
• Support the execution of social media strategies and content calendars across platforms including Instagram, Facebook, Snapchat, TikTok, and LinkedIn.

Community & Engagement

• Monitor and manage brand engagement by responding to comments, direct messages, and community interactions in a timely and brand-aligned manner.

Campaign & Strategy Support

• Assist in planning and executing social media campaigns aligned with product launches, seasonal moments, and brand goals.
• Conduct competitor and trend analysis to identify opportunities and stay ahead of digital trends.

Performance & Reporting

• Assist in tracking performance metrics including engagement, reach, and conversion to identify top-performing content and optimization opportunities.
• Prepare basic reports on social media performance.

Email Marketing Support

• Support email marketing efforts including content drafting, list segmentation, and scheduling using platforms like Klaviyo.