وصف الوظيفة
Role Overview
Senior Strategic Sales Executive, Advertising at Tencent, based in Europe and Middle East markets.
Company Overview
This role sits within the Corporate Development Group (CDG), Tencent's platform for new business incubation and exploration. CDG drives development and innovation in financial technology, advertising, and marketing services, including payment and financial applications. CDG also provides professional support to the company and business groups in strategic planning, investments and mergers, investor relations, corporate global communications, and marketing and public relations.
Role Purpose
Spearhead the acquisition of new performance advertising clients in Europe and Middle East markets. Manage the full sales cycle from lead generation to deal closure, contribute to team revenue, build a robust client pipeline, and assist in developing overseas sales systems and industry-specific capabilities.
Key Responsibilities
Lead Generation & Prospecting
- Proactively identify and engage potential advertisers with focus on Mobile Games, Apps, and related sectors.
- Leverage external ecosystem partnerships, industry summits, online research, and partner referrals to generate leads.
Client Engagement & Discovery
- Conduct high-quality client meetings in online and offline formats to understand business objectives and advertising needs.
- Communicate the value proposition of Tencent AMS overseas solutions effectively.
Sales Execution & Negotiation
- Lead creation and presentation of sales pitches.
- Manage the negotiation process through contract signing and client onboarding.
Cross-functional Collaboration
- Work closely with Operations, Product, and Engineering teams to ensure client requirements are accurately understood and implemented.
- Resolve issues during the initial onboarding phase.
Pipeline Management & Reporting
- Maintain disciplined management of leads and opportunities within the CRM system.
- Provide regular reports on pipeline status, sales forecasts, and key metrics including Lead-to-Close rate and sales cycle length.
Internal Ecosystem Synergy
- Establish collaborative relationships with other internal business units focused on international expansion.
- Share resources and achieve win-win outcomes across units.
Qualifications & Experience
- 5+ years of experience in overseas performance advertising sales or business development, with Programmatic Advertising preferred.
- Proven track record of acquiring clients from "0 to 1."
- Familiarity with Games, E-commerce, or Brand Export industries is a plus.
Skills & Competencies
- Exceptional communication, negotiation, and presentation skills.
- Strong self-drive and goal-oriented mindset with ability to work independently in uncertain environments.
- Deep understanding of performance advertising concepts, programmatic buying, and mobile attribution.
- Familiarity with data privacy regulations such as GDPR and CCPA is preferred.
- Full professional proficiency in English as working language.
- Proficiency in local languages of target markets such as German, French, or Arabic is highly preferred.
- Capability to work across different time zones.
- Strong sense of teamwork and entrepreneurial spirit.
Additional Information
Tencent is an equal opportunity employer. The company believes diverse voices fuel innovation and enable better service to users and community. Tencent fosters an environment where every employee feels supported and inspired to achieve individual and common goals.