Senior Specialist - Group Communications

Role Overview

Senior Specialist - Group Communications at Al Ghurair, a large, diversified organisation. This role plays a central part in safeguarding and elevating the reputation of Al Ghurair and its diverse portfolio of businesses.

Role Purpose

The position combines governance, planning, and hands-on responsibilities: developing high-quality content, managing brand standards, crafting internal and external communications, and enhancing Al Ghurair's digital presence.

Key Responsibilities

Strategy & Planning

• Implement a comprehensive communications and marketing strategy aligned with Al Ghurair's overall business goals and aspirations.
• Draft key narratives, storylines, and talking points aligned with Al Ghurair's strategic objectives.
• Partner with Heads of Department to craft compelling narratives that showcase Al Ghurair's reach, expertise, and legacy, whilst ensuring communications are relevant to employees and meet communications objectives for each business unit.

Campaign Management

• Contribute to and manage communication campaigns across the Group communications team throughout the calendar year, including key internal events, townhalls, awareness campaigns, and launches of new initiatives across the company and its strategic sectors.
• Support and manage campaigns across all of Al Ghurair's business units according to their communication needs, initiatives, and achievements to create a feeling of being part of a bigger organisation and increase awareness of "One Al Ghurair".

Content Development & Delivery

• Develop and deliver toolkits, materials, templates, and guidance across the businesses to empower them to champion and implement initiatives within their Business Units.
• Develop high-impact internal and external communications, including announcements, critical messages, newsletters, and reports.
• Create and schedule social media content for Al Ghurair channels, ensuring consistent messaging and timely engagement.

Quality Assurance & Governance

• Serve as the primary planner and reviewer for communications, ensuring accuracy, clarity, brand alignment, and adherence to corporate tone of voice.
• Maintain and enforce quality standards across all written, visual, and digital materials.
• Approve content developed by agencies, Business Units, or internal teams before publication or distribution.
• Ensure all communications are compliant with relevant regulations, cultural sensitivities, and Al Ghurair policies.

Qualifications & Experience

• Bachelor's degree in Communications, Marketing, Journalism, Public Relations, or a related field.
• 7–10 years of experience in corporate communications, marketing, or brand management, preferably within a large, diversified organisation.
• Demonstrated experience collaborating with cross-functional teams, executives, and stakeholders.
• Demonstrated experience managing quality control and approvals for corporate content.
• Demonstrated experience producing content for social media and digital platforms.

Skills & Competencies

• Excellent communication, collaboration, and interpersonal skills.
• Strong writing and content creation skills to develop engaging communication materials.
• Ability to build and maintain strong relationships with stakeholders at all levels of the organisation.
• Written and verbal communication proficiency in English and Arabic.
• Strong critical thinking and attention to detail.
• Creative thinking and ability to translate complex detail into accessible-for-all messaging.
• Project management capability and accountability for delivery.
• Professional approach to time management and deadlines.

Additional Information

• Project management experience or training is desirable.