Senior Social Media Manager

Role Overview

Senior Social Media Manager at Bybit, a leading global cryptocurrency exchange and digital financial platform. This is a strategic leadership role responsible for global social media strategy and team management.

Company Overview

Bybit was established in 2018 and is one of the world's leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. The company powers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3. Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, backed by a global team of ambitious builders, problem-solvers, and innovators operating in a high-performance, fast-moving environment.

Role Purpose

Lead and execute Bybit's global social media strategy across all major platforms during a pivotal rebranding moment (Brand 6.0). Own the strategic narrative, team operations, content execution, and cross-functional collaboration that positions social media as a growth engine for user acquisition, engagement, and brand credibility in the Web3 and crypto space.

Key Responsibilities

Strategy & Narrative

• Define and execute Bybit's global social media strategy across X (Twitter), Instagram, TikTok, LinkedIn, YouTube, and emerging platforms.
• Translate complex crypto and fintech concepts into compelling, platform-native content that resonates with traders, retail users, and the broader Web3 community.
• Build and maintain Bybit's social voice — bold, credible, and culturally relevant — in alignment with Brand 6.0 guidelines.
• Develop channel and product-specific strategies that balance global consistency with regional relevance.

Team Leadership & Operations

• Lead, mentor, and grow a global social media team of approximately 4–6 members.
• Manage relationships with production agencies, influencer agencies, and other departments.
• Establish clear workflows, content brief processes, and approval protocols to eliminate last-minute requests and ensure quality at scale.
• Build and own the content calendar, ensuring alignment with campaigns, product launches, market moments, and executive communications.
• Implement SOPs for content creation, agency briefing, influencer collaboration, and crisis response.

Campaign & Content Execution

• Partner with the Creative team on campaign assets, ensuring briefs are detailed, timely, and actionable.
• Oversee influencer strategy — from shortlisting and legal clearance to performance tracking.
• Manage the production agency relationship for high-quality video content the internal team cannot produce at speed.

Data, OKRs & Reporting

• Own social media OKRs: follower growth, organic engagement, share of voice, sentiment, and new user acquisition via social.
• Use Sprinklr and native platform analytics to run weekly performance reviews and quarterly post-mortems.
• Present social performance to leadership in biweekly reviews; flag risks and opportunities proactively.
• Leverage AI tools for trend harvesting, content optimization, and competitive analysis.

Cross-Functional Collaboration

• Work closely with business unit marketing teams (WBU, GBU, PBU) to support product-specific social moments without duplicating effort.
• Align with the Strategy Office on global go-to-market strategy and upper-funnel performance.
• Coordinate with Legal and Compliance on influencer clearances, regulatory messaging, and market-specific restrictions.

Qualifications & Experience

• 4–8 years of social media experience, with at least 3 years in a leadership role managing a team.
• Marketing background with demonstrated thinking in campaigns, narratives, and audience journeys.
• Proven track record of growing social accounts at scale for a global brand (1 million+ followers preferred).
• Strong project management skills with ability to run multiple workstreams, manage agencies, and meet deadlines.
• Experience with Sprinklr or equivalent enterprise social media management platforms.
• AI-native mindset with active use of AI tools in workflow for content, research, and analysis.
• Experience managing influencer programs end-to-end, including legal and compliance workflows (nice-to-have).
• Background working with executive communications — writing for or managing the social presence of C-suite spokespeople (nice-to-have).
• Experience with rebranding or brand evolution at a global company (nice-to-have).
• Familiarity with OAP/project management systems and cross-functional campaign coordination (nice-to-have).
• Deep knowledge of crypto, Web3, or fintech — ability to write about DeFi, trading products, and market events without requiring translation (optional).

Skills & Competencies

• Exceptional written and spoken English.
• Additional languages: Arabic, Mandarin, Spanish, or Portuguese (strong plus).
• Advanced proficiency with Sprinklr.
• Proficiency with AI tools for content optimization, research, and analysis.
• Strategic campaign development and narrative building.
• Agency and influencer relationship management.
• Data analysis and performance analytics interpretation.
• Content creation and platform-native storytelling.
• Project management and workflow optimization.
• Cross-functional collaboration and stakeholder management.
• Crisis response and regulatory compliance awareness.

Additional Information

Why Join Bybit

• Study Growth Fund: Professional development and continuous learning support.
• Internal Events: Regular team-building activities, workshops, and events designed to promote collaboration and innovation.
• Global Collaboration: Be part of a diverse, international team working alongside colleagues from around the world.
• Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
• Internal Mobility: Long-term development supported through internal job opportunities to build your career path.