Senior Sales Consultant

Role Overview

Senior Sales Consultant at Retal. The role involves finding potential customers, meeting with clients at the company office or client locations, and may include assignment to a specific region. Sales consultants explain product features and benefits, and in some instances provide training on product use.

Role Purpose

To identify and develop relationships with potential and existing customers, recommend products based on individual needs, conduct product presentations, and drive sales growth through strategic client engagement and relationship management.

Key Responsibilities

Client Engagement & Communication

• Communicate with customers in person, by phone and by email to understand their needs.
• Establish and nurture relationships with past customers and potential customers to facilitate sales.
• Establish and maintain healthy, long-term relationships with clients to generate repeat business and referrals.
• Schedule sales appointments with clients.
• Follow up with clients to ensure satisfaction.
• Respond to new and current client base regarding complaints and service enquiries.

Product Knowledge & Presentation

• Maintain working knowledge of the company's various products and services.
• Describe products and explain their benefits and uses to potential customers.
• Recommend and select products for customers based on their individual needs.
• Conduct presentations to demonstrate to potential clients the benefits of products.
• Provide training in how to use the product in some instances.
• Demonstrate advanced sales knowledge.

Business Development & Market Research

• Find potential customers through networking, cold calling, and industry research to increase sales.
• Research sales statistics and establish sales potential with new businesses in target area.
• Discover target markets and advantages of other companies.
• Determine new ways to make products appealing by observing the environment and current trends.
• Develop leads and research potential clients.

Strategy & Collaboration

• Use data to help customers understand how products can help them achieve their goals.
• Work with the marketing department to develop new sales strategies.
• Adapt and implement new marketing strategies and sales methods.

Administration

• Complete administrative tasks, such as processing and recording sales, as needed.

Qualifications & Experience

• Bachelor degree in Business Administration or Marketing.
• Minimum 2 years of experience in a relevant area of sales.
• Experience in developing leads and researching potential clients.

Skills & Competencies

• Outstanding negotiation skills.
• Excellent organizational skills.
• Outstanding communication and interpersonal skills.
• Experience setting sales goals.
• Excellent business sense and industry expertise.
• Demonstrated and proven sales results.
• Work to strict deadlines.
• Trustworthy, honest and loyal at extreme levels.
• Accurate, timely and self-driven.
• Excellent documentation and MS Office skills.
• Excellent time management and prioritization skills to meet deadlines and close sales in a timely manner.
• Willingness to adapt and implement new marketing strategies and sales methods.

Additional Information

After several years in the field, consultants can progress to managerial roles.