Senior Product Manager - Home Finance

Role Overview

Senior Product Manager - Home Finance at ADIB, Abu Dhabi.

Role Purpose

To lead and manage the performance of Home Finance and real estate products in accordance with the bank's strategy. The role implements strategy through management of product financials, parameters, processes, business development, and marketing plans, with end-to-end ownership of all aspects of product performance.

Key Responsibilities

Product Management

• Manage and prepare products including design, development, and enhancement to ensure alignment with market needs.
• Lead product innovation and marketing initiatives.
• Develop and cascade the bank's management strategy into Home Finance Department strategy and translate it into business plans, product strategic initiatives, marketing, and business development steps.
• Ensure vertical alignment and horizontal integration with other interfacing functional strategies.
• Maintain product and credit program manuals up to date with necessary procedures and approvals.
• Ensure manuals cover all aspects including strategic partnerships, product description, sales channels and distribution, third-party agreements, lists of current business partners, organizational charts, financials, and special product memos.
• Own the product manual as sole owner and keep it current.
• Update product pricing documents periodically to reflect market competitive position, variation of cost of funds, and regulatory effects.
• Maintain practical product term sheets for internal and external use with business partners.
• Follow up on internal and Sharia audit points and maintain a log of closed and opened items.

Policies, Systems, Processes & Procedures

• Document and keep all product policies and procedures manuals updated.
• Ensure policies and procedures are implemented and tested by units through a well-documented key controls self-assessment process (KCSA).
• Enhance current processes by identifying gaps and opportunities for improvement, including technology, WFS, and CRM systems.
• Obtain Sharia, operations, and legal approval when necessary on all policies and procedures changes.
• Set service level agreements by liaising with Credit, Sharia, Legal, and MPM departments.
• Ensure best turnaround time for customers.
• Act promptly to resolve directly or escalate unresolved issues to appropriate levels.
• Act as customer service and experience ambassador by leading from the front.

Business Development

• Provide market intelligence based on updated market scan and competitive position to fine-tune business direction.
• Transform strategy into business partnerships with mortgage brokers, real estate brokers, developers, evaluators, land departments, government programs, title transfer officers, and solicitors through the MOU signing process.
• Follow up on relevant units and departments, externally and internally, to achieve strategic partnership objectives.
• Identify and suggest ADIB participation in industry events and project financing such as Cityscape and IPS.
• Initiate networking events and set an attractive agenda for broker events.
• Set up training programs for business partners internally and externally to introduce current products, product enhancements, and major promotions.
• Establish current channel distribution ratios and evaluate enhancement activities such as referral incentives and payout volumes.

Marketing

• Work closely with the marketing team to develop product collateral such as FAQ flyers, customer application forms, declaration forms, product feature flyers, and customer letters.
• Enhance and maintain the home finance microsite.
• Establish and manage a product marketing plan throughout the year, including email marketing, SEM, IP targeting, and others.
• Initiate promotion plans based on product strategy such as radio ads, street panels, SMS campaigns, TV ads, and in-flight ads.

Customer-Facing Responsibilities

• Generate client leads to finance real estate property.
• Counsel customers on market conditions, rates, prices, and mortgages.
• Develop competitive market prices by comparing other competitive banks.
• Create lists for real estate sale properties with information on location, features, and square footage.
• Build customer cases with all required documents as per ADIB TM/RAC.
• Finalize deals with customers for signing facility offer letters, mortgage contracts, and other related documents.
• Facilitate negotiations between buyers and sellers.
• Review purchase contracts to ensure terms are met.
• Promote properties with ads, listings, and open houses.
• Prepare loyalty contracts, purchase agreements, rental agreements, deeds, and other documents for each real estate transaction.
• Maintain real estate license and knowledge.

Qualifications & Experience

• Bachelor's degree in business, preferably with specialization in Finance or Accounting.
• 8–10 years of relevant experience in the banking sector.
• Understanding of real estate market and industry dynamics and key drivers of change in market conditions.
• Good knowledge of UAE banking practices, regulations, and risks.

Skills & Competencies

• Planning, organization, interpersonal, and communication skills.
• Project management skills.
• Name management skills.
• PC literate with exceptional analytical skills.
• MIS skills.