Senior Media Planning Executive

Role Overview

Senior Media Planning Executive at Dentsu, based in Riyadh. Full-time, permanent position.

Role Purpose

Support the development and execution of cross-channel media plans for key clients, working with managers and cross-functional teams to deliver high-quality plans, coordinate campaign execution, and ensure all deliverables meet performance and operational standards.

Key Responsibilities

Planning & Strategy

• Assist in developing multi-channel media plans aligned with client objectives and audience insights.
• Conduct research using market, competitive, and audience tools to inform planning decisions.
• Maintain up-to-date knowledge of media trends, platform opportunities, and industry developments.

Execution & Coordination

• Support day-to-day planning tasks including budgets, channel allocations, timelines, and campaign documentation.
• Collaborate with performance, social, search, and creative teams to ensure integrated planning.
• Monitor live campaigns with the delivery teams to ensure pacing accuracy and KPI alignment.
• Manage internal coordination, ensuring all stakeholders receive accurate, timely information.

Reporting & Analysis

• Prepare reports, post-campaign analyses, and actionable insights for internal and client presentations.

Team Support

• Support junior executives when needed and ensure high-quality work across planning outputs.

Qualifications & Experience

• 2–4 years of experience in media planning; agency experience preferred.
• Strong understanding of media fundamentals, channel roles, and planning frameworks.

Skills & Competencies

• Familiarity with media tools including TGI, GWI, SimilarWeb, Nielsen, and platform insights dashboards.
• Solid analytical skills with the ability to interpret data and develop actionable recommendations.
• Strong organizational skills and the ability to manage multiple tasks with attention to deadlines.
• Excellent communication and presentation skills.
• Proactive and detail-oriented approach.
• Collaborative mindset with the ability to work effectively with cross-functional teams.
• Comfortable working in fast-paced environments.

Additional Information

• Contract type: Permanent, full-time.