Senior Marketing Services Manager

Role Overview

Senior Marketing Services Manager at Visa, based in Kingdom of Saudi Arabia (KSA). This role partners with issuing financial institutions, fintechs, and co-brand partners to drive cardholder engagement, acquisition, and loyalty across the Saudi Arabian market.

Company Overview

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Visa Marketing Services is the strategic marketing arm that combines Visa's global expertise, proprietary data insights, and cutting-edge marketing technology to help issuer clients build winning campaigns that deliver measurable business outcomes.

Role Purpose

To serve as a strategic marketing technology advisor and partner to issuer clients across Saudi Arabia, leveraging Visa Marketing Services programs and the Visa platform to design, guide, and build winning marketing strategies and campaigns that drive cardholder acquisition, activation, spend stimulation, and loyalty.

Key Responsibilities

Issuer Partnership & Client Engagement

• Serve as a strategic marketing technology advisor to issuer clients, understanding their business objectives and translating them into effective campaign strategies.
• Partner with banks and financial institutions to design end-to-end marketing programs that drive card acquisition, portfolio activation, spend stimulation, and cardholder retention.
• Collaborate with issuer marketing teams to implement best-in-class campaigns leveraging Visa's platforms, sponsorship assets, tools, and data assets.
• Present marketing technology solutions, campaign performance insights, and strategic recommendations to senior client stakeholders.
• Build strong relationships with issuer partners, acting as a trusted advisor on marketing innovation and digital transformation.

Digital Marketing & Martech Leadership

• Lead the design and execution of multi-channel digital marketing campaigns across paid media, social channels, and programmatic advertising.
• Develop audience segmentation strategies, personalization frameworks, and customer journey mapping to maximize campaign effectiveness.
• Oversee campaign analytics, reporting dashboards, and performance measurement frameworks to deliver actionable insights to internal teams and issuer clients.
• Stay current with digital marketing trends, emerging channels, and platform updates to maintain competitive advantage.

AI & Marketing Innovation

• Leverage large language models (LLMs) and generative AI tools to streamline day-to-day workflows, accelerate research and analysis, automate repetitive tasks, summarize complex information, draft internal communications, and enhance overall productivity across marketing operations.
• Leverage AI for intelligent bidding strategies, dynamic creative optimization (DCO), send-time optimization, and real-time budget allocation across channels.
• Use AI tools to automate reporting, uncover patterns in campaign performance, and generate strategic recommendations at speed.
• Champion responsible AI practices, ensuring compliance with data privacy regulations and ethical AI governance standards.
• Educate and upskill internal teams and issuer clients on AI capabilities and practical applications in marketing.

KSA Market Expertise

• Demonstrate deep understanding of the Saudi Arabian market, including consumer behavior, digital adoption trends, and the evolving payments landscape aligned with Saudi Vision 2030.
• Navigate the KSA regulatory environment, including awareness of SAMA (Saudi Central Bank) guidelines relevant to financial services marketing.
• Understand the unique characteristics of the KSA market, including high smartphone penetration, a young tech-savvy population, and rapidly growing e-commerce and digital payments adoption.
• Develop culturally relevant campaigns that resonate with Saudi consumers while aligning with local customs, values, and communication preferences.
• Build relationships with local stakeholders, agencies, and partners to enhance Visa's marketing services footprint in the Kingdom.

Qualifications & Experience

Required

• 8+ years of experience in digital marketing, martech platforms, campaign delivery, and analytics.
• Demonstrated experience with AI/ML applications in marketing, including hands-on use of generative AI tools, predictive analytics, or marketing automation with AI capabilities.
• Strong analytical skills with experience in campaign measurement, attribution, and data-driven decision making.
• Experience working in a B2B or B2B2C marketing capacity, preferably supporting client marketing programs.

Preferred

• Experience in the financial services, banking, or payments industry.
• Knowledge of the KSA market, GCC region, or Middle East marketing landscape.
• Familiarity with Visa platforms, products, and marketing services.
• Experience leading marketing technology implementations or digital transformation initiatives.

Skills & Competencies

• Arabic language proficiency (written and spoken).
• Excellent understanding of digital marketing channels including mobile, paid media, social, and programmatic advertising.
• Exceptional communication and presentation skills, with ability to influence senior stakeholders and client executives.

Additional Information

• Visa is an Equal Employment Opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.