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Role Overview
Senior Marketing Intelligence Officer at webook.com, Saudi Arabia's #1 event ticketing and experience booking platform by technology, features, and agility. The role is based at webook.com.
Company Overview
webook.com is Saudi Arabia's leading event ticketing and experience booking platform, serving some of the largest mega events in the Kingdom with over 2 billion in sales.
Role Purpose
Lead the marketing data strategy by designing dashboards, producing insights, and enabling data-driven decisions across the organization. Connect marketing activities to measurable business impact through cross-functional collaboration with Performance, CRM, BI, and Regional Marketing teams.
Key Responsibilities
Dashboards & Reporting
- Build, manage, and continuously improve real-time dashboards that track all core marketing KPIs across markets.
- Develop automated reporting frameworks to streamline performance updates for leadership, regional, and cross-functional teams.
- Develop periodic business reviews, board-level summaries, and executive insights reports on marketing impact.
Forecasting & Predictive Analytics
- Forecast user growth, revenue impact, and campaign performance using historical trends and predictive models.
- Introduce statistical methodologies such as regression, cluster analysis, and factor analysis to deepen analytical methodology.
- Provide proven track record in applying forecasting and predictive modeling techniques.
Brand & Market Research
- Conduct brand health tracking, including awareness, consideration, NPS, and perception metrics across multiple regions.
- Lead primary research initiatives such as consumer surveys, focus groups, and sentiment analysis to inform strategic decisions.
- Compile secondary research and market intelligence from credible external sources to support positioning and expansion efforts.
- Monitor competitor campaigns, pricing strategies, share-of-voice, and digital presence through benchmark reports.
Marketing Measurement & Attribution
- Design and own the marketing measurement framework that ties media investment to business outcomes.
- Work closely with CRM and Lifecycle Marketing to track funnel conversion rates, churn, reactivation, and LTV by cohort.
- Support performance marketing with audience segmentation, behavioral analytics, and channel attribution insights.
Regional & Cross-Functional Collaboration
- Collaborate with regional marketing leads to analyze country-specific campaign outcomes and localize optimization strategies.
- Serve as the marketing team's point of contact with BI, Finance, and Product teams for unified data interpretation.
Team Development & Knowledge Sharing
- Provide internal training and documentation to scale data literacy and insight-driven thinking across the marketing department.
Qualifications & Experience
- 5–7 years of experience in marketing analytics, business intelligence, or data science roles.
- Bachelor's or Master's degree in Marketing Analytics, Statistics, Data Science, or a related field.
- Proven track record in applying forecasting and predictive modeling techniques.
- Experience with primary and secondary research, including brand tracking and consumer insights.
Skills & Competencies
- Strong experience building dashboards using tools such as Looker Studio, Tableau, Power BI, or similar.
- Proficiency in SQL, Excel, and at least one statistical tool such as Python, R, or SPSS.
- Solid understanding of marketing KPIs and their connection to business outcomes.
- Familiarity with marketing platforms including Google Ads, Meta, and CRM tools and their data structures.
- Exceptional storytelling and communication skills, including executive reporting.
- Ability to work cross-functionally with marketing, BI, product, and finance teams.
- Fluent in English; Arabic is a plus.
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