وصف الوظيفة
Role Overview
Senior Marketing Executive – 6 month contract with Informa Group Plc. (Tahaluf), Saudi Arabia. Remote position.
Company Overview
Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF). The organisation runs record-breaking events including LEAP, Cityscape, Black Hat MEA (a Guinness World Record holder for the largest CTF competition), and CPHI Middle East (the largest pharma debut event in history).
Role Purpose
As Senior Marketing Executive, you will be the strategic engine behind CPHI Middle East and BIO Middle East. Your mission is to develop and execute multi-channel marketing strategies that drive high-value attendance, increase exhibitor ROI, and establish both events as must-attend fixtures in the regional pharma calendar.
Key Responsibilities
Strategic Planning & Execution
- Lead the end-to-end marketing campaign lifecycle (Awareness, Interest, Conversion, Retention) for both events.
- Develop a sophisticated data-segmentation strategy to target specific niches: API manufacturers, biotech startups, government regulators, and big pharma C-suite.
- Own full marketing budget responsibility, ensuring optimal ROI across paid, earned, and owned channels.
Digital & Content Marketing
- Drive high-quality Marketing Qualified Leads (MQLs) for the sales team through inbound marketing and targeted LinkedIn campaigns.
- Oversee creation of whitepapers, webinars, and industry reports that position the events as thought-leadership hubs.
- Manage deployment of automated email journeys using Eloqua to nurture prospects through the registration funnel.
Stakeholder Management
- Serve as the primary marketing liaison for local health authorities and trade associations.
- Negotiate barter agreements and manage relationships with key regional and international trade press.
On-site Experience & Analysis
- Collaborate with the operations team to ensure seamless brand experience on the show floor.
- Provide weekly KPI reports on registration pacing and exhibitor MQLs.
Qualifications & Experience
- 3+ years in B2B event marketing.
- Experience in Pharmaceutical, Biotech, or Healthcare sectors is a significant advantage.
- Bachelor's degree in Marketing, Business, or a related field.
Skills & Competencies
- Mastery of Marketing Automation tools.
- Hands-on experience with SEO/SEM, LinkedIn Campaign Manager, and Google Analytics (GA4).
- English is essential; Arabic is a plus.
Additional Information
- Contract type: 6 month fixed-term contract.
- Work arrangement: Remote.
- Relocation support: Not available.
- Visa sponsorship: Not available.
- Tahaluf is a disability-friendly environment and welcomes applicants from all backgrounds. Adjustments to interview or selection processes are available on request.