Senior Manager - Residential Marketing

Role Overview

Senior Manager - Residential Marketing at Red Sea Global, based in Saudi Arabia. Red Sea Global is a visionary developer committed to purpose-driven regenerative tourism and positive change aligned with Vision 2030.

Company Overview

Red Sea Global (RSG) is a transformative developer showing a better way to positively shape the places we live, work and travel. The organization is purpose-driven and committed to people and planet, leading the world towards regenerative tourism while contributing to Vision 2030.

Role Purpose

The Senior Residential Marketing Manager is a commercially driven marketing specialist responsible for executing Red Sea Global's residential marketing strategy across a portfolio of ultra-luxury developments. This hands-on role owns delivery of integrated marketing programmes designed to build brand equity, generate high-quality prequalified leads, and directly support sales conversion, while engaging UHNW and HNW audiences through targeted digital campaigns, premium events, PR, and bespoke content.

Key Responsibilities

Marketing Strategy Execution

• Lead execution of residential marketing strategies aligned to wider commercial and brand objectives.
• Develop asset-level marketing plans, positioning, and audience strategies for particular developments.
• Deliver integrated campaigns across digital, web, paid social, content and film, PR, influencer management, print, brochures, and eDMs.

Sales Alignment, Lead Generation & Conversion

• Partner closely with the Sales team to ensure marketing delivers qualified, CRM-driven leads that support conversion and revenue growth.
• Own CRM-led lead generation and offline generation initiatives, ensuring strong data capture, nurturing journeys, and prequalification processes.
• Develop sales enablement materials including brochures, presentations, digital assets, and branded tools.
• Ensure marketing activities directly support pipeline performance and sales outcomes.

UHNW Engagement, Events, Influencer Management & PR

• Lead planning and strategy for high-end events, private viewings, roundtables, and experiential activations targeting UHNW and HNW audiences.
• Collaborate closely with the internal Events team to operationalize and deliver residential marketing events.
• Support PR strategy and execution in partnership with Communications team and external agencies to elevate residential developments globally.

Content, Brand & Digital

• Lead asset-specific content strategies that inform, inspire, and create intrigue across channels.
• Work closely with the Digital team on execution of digital strategies, performance marketing, and optimization.
• Drive content development for the Red Sea Residences website and digital platforms, ensuring alignment with brand positioning and conversion goals.

Agency, Budget & Partner Management

• Manage external agencies, including briefing, creative direction, and delivery oversight.
• Oversee jointly branded materials with operator partners, particularly within branded and unbranded residences.
• Manage marketing budgets and procurement, ensuring spend is optimized for ROI and aligned with governance.

Performance & Leadership

• Define KPIs across campaigns, channels, and events with strong commercial accountability.
• Analyze insights, market trends, and campaign performance to inform future activity.
• Present plans, results, and recommendations to senior leadership.
• Support the Marketing Director in shaping the residential marketing program and managing direct reports.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Business Administration, or related discipline.
• 8+ years' experience in senior marketing roles, ideally within luxury real estate, development, asset management, branded residences, or premium consumer brands.
• Strong experience in CRM-led lead generation and sales-driven marketing.
• Demonstrated experience engaging UHNW and HNW audiences.
• PR experience and strong understanding of media landscapes.
• Proven track record delivering integrated B2C campaigns; B2B experience advantageous.
• Previous experience in the GCC region strongly preferred, with good understanding of the regional luxury real estate market.

Skills & Competencies

• Highly commercial mindset with strong agency management and leadership skills.
• Creative, analytical, and results-oriented.

Additional Information

• The role may require national and international travel to assist with events and on-site activities.