Senior Manager, Proposition & Business Development.Injaz - RBG - Private Banking Head & Central Team

Role Overview

Senior Manager, Proposition & Business Development at Mashreq, Injaz - RBG - Private Banking Head & Central Team.

Role Purpose

Lead proposition management and business development strategy for Private Banking, driving client acquisition and retention while enhancing the value proposition and customer experience through competitive analysis, cross-functional collaboration, and strategic campaign execution.

Key Responsibilities

Proposition Management

• Manage end-to-end proposition for Private Banking including client acquisition, retention, brand positioning and visibility.
• Deliver campaigns, marketing initiatives, events, publications and awards.
• Conduct competitive scanning and enhancement of value proposition aligned with the vision of outstanding client experience.

Proposition Strategy Development

• Conduct competition gap analysis and focused group approach to inform strategy.
• Define and optimize service delivery model and customer experience design.
• Develop internal and external campaigns aligned with other products and propositions including Mortgages, Cards, Liabilities and Treasury.

Cross-Functional Collaboration

• Act as point of contact from Private Banking to champion central projects and collaborate with BIU, CX, Marketing, Brand, Digital, Wealth Squads, Segment and Product teams.
• Ensure process efficiency across all collaborative initiatives.
• Partner with CX, technology, marketing, BIU, finance, operations, legal, risk, compliance and Shariah teams as required for all projects, processes and product-related initiatives.
• Identify opportunities to digitize processes across all partnerships and initiatives.

Customer Experience & Engagement

• Drive customer experience and engagement programs and events.
• Execute tactical promotions to increase client engagement for the segment.

Stakeholder Management

• Collaborate and integrate with external partners to enhance the proposition and client experience and accelerate time-to-market.
• Work in agile mode with close interaction with relevant stakeholders.

Qualifications & Experience

• At least 10 years of relevant banking experience.
• At least 2-3 years in a similar managerial position in the UAE.
• Understanding of marketing and development across various product life cycle stages and value proposition drivers.
• University degree in a business discipline; post-graduate qualifications in business administration preferred.

Skills & Competencies

• Excellent communication and presentation skills.
• Ability to work well in a team and build strong relationships within and outside the organization.