Senior Manager - Ecommerce

Role Overview

Senior Manager – E-Commerce at Apparel Group. This role leads and drives the growth of the online business across e-commerce platforms and digital channels.

Role Purpose

Develop and execute the e-commerce strategy, maximize online sales and profitability, improve customer experience, and manage marketplace and digital operations.

Key Responsibilities

E-Commerce Strategy & Growth

• Develop and execute the overall e-commerce strategy aligned with business objectives.
• Drive online revenue, profitability, market share, and customer acquisition.
• Identify new business opportunities, digital channels, marketplaces, and growth initiatives.
• Develop annual and quarterly e-commerce business plans and sales targets.
• Monitor market trends, customer behavior, competitor activity, and emerging e-commerce opportunities.

Marketplace & Online Store Management

• Manage day-to-day performance of the company's e-commerce website and online marketplaces.
• Ensure product listings, pricing, promotions, inventory, content, and product visibility are optimized.
• Manage relationships with key marketplaces, e-commerce partners, and third-party platforms.
• Improve conversion rates, average order value, repeat purchases, and overall online customer experience.
• Coordinate with operations and supply chain teams to maintain product availability and efficient order fulfillment.

Sales & Commercial Management

• Own e-commerce sales targets, budgets, forecasts, and profitability.
• Develop promotional calendars, seasonal campaigns, and commercial initiatives.
• Analyze sales performance and take corrective actions to achieve targets.
• Optimize pricing, discounts, promotions, and product assortment.
• Identify opportunities to improve margins and reduce customer acquisition and operational costs.

Digital Marketing

• Work closely with the digital marketing team to develop performance-driven campaigns.
• Manage and optimize paid search, social media, affiliate, display, CRM, and other digital acquisition channels.
• Improve traffic, engagement, conversion, and customer retention.
• Ensure digital campaigns deliver strong ROI and measurable business results.

Data & Performance Analytics

• Develop and monitor key e-commerce KPIs and performance dashboards.
• Analyze traffic, conversion rates, sales, customer behavior, product performance, and campaign ROI.
• Translate data and insights into actionable business recommendations.
• Present regular performance reports and strategic recommendations to senior management.

Team Leadership

• Lead, coach, and develop the e-commerce team to achieve business objectives.
• Establish clear KPIs, performance standards, and accountability.
• Collaborate cross-functionally with Sales, Marketing, Finance, IT, Supply Chain, Customer Service, and Operations teams.
• Build a high-performance and customer-focused e-commerce culture.

Qualifications & Experience

• Bachelor's degree in Business Administration, Marketing, E-Commerce, Digital Marketing, or a related field.
• 5–10+ years of relevant experience with significant experience in e-commerce and digital business.
• Proven experience managing e-commerce platforms and major online marketplaces.
• Strong commercial and analytical skills with a track record of delivering revenue and profit growth.
• Experience managing budgets, forecasts, digital marketing campaigns, and commercial plans.
• Strong leadership, communication, negotiation, and stakeholder-management skills.
• Experience with e-commerce analytics, CRM, digital marketing, and reporting tools.
• Strong understanding of customer journeys, conversion optimization, SEO/SEM, marketplace operations, and digital trends.

Skills & Competencies

• Strategic thinking and strong business acumen.
• Excellent analytical and problem-solving abilities.
• Strong negotiation and vendor-management skills.
• Excellent communication and presentation skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong understanding of digital customer behavior and emerging e-commerce technologies.
• Proficiency in Microsoft Excel, PowerPoint, and e-commerce analytics platforms.

Additional Information

Reports to: Head of E-Commerce / Commercial Director / General Manager

Department: E-Commerce / Digital Commerce

Level: Senior Management

Key Performance Indicators: E-commerce revenue and growth, gross margin and profitability, conversion rate, website/app traffic, average order value (AOV), customer acquisition cost (CAC), return on advertising spend (ROAS), customer retention and repeat purchase rate, marketplace sales and ranking, inventory availability and sell-through, customer satisfaction and online experience.