Senior Manager - Digital Products Portfolio Management

Role Overview

Senior Manager – Digital Products Portfolio Management at Qiddiya Investment Company. This role provides hands-on support to the Director, Product Management in managing the Corporate Marketing digital product portfolio, focused on digital marketing, MarTech, customer experience, and connected digital platforms.

Role Purpose

Support the Director in shaping product direction, roadmaps, and key investment decisions across Qiddiya's digital marketing and customer experience portfolio. Develop analysis, recommendations, and cross-functional coordination needed to deliver structured discovery, prioritization, backlog readiness, launch coordination, and performance tracking across multiple interconnected digital products.

Key Responsibilities

Portfolio Strategy & Roadmap

• Support the Director in shaping product direction and roadmaps.
• Assess initiatives against value, customer impact, urgency, effort, readiness, risk, dependencies, reuse, and strategic alignment.
• Translate agreed direction into MVP scope, sequencing, and trade-off recommendations.
• Operate portfolio intake, stage-gate, reporting, and escalation processes under Director direction.
• Maintain visibility of ownership, scope, funding needs, dependencies, decisions, and approvals.

Product Discovery & Requirements

• Lead structured discovery with business, users, data, and delivery teams to define problems, outcomes, journeys, use cases, capabilities, and success measures.
• Maintain backlogs, epics, stories, acceptance criteria, and release scope with clear hierarchy, ownership, decisions, documentation, and traceability across product tools.
• Ensure clear requirements definition and business translation across discovery activities.

Delivery Coordination & Launch Readiness

• Coordinate product work from design through build, testing, launch, and optimization.
• Work with Delivery, UX/UI, Engineering, Data, Cybersecurity, vendors, and other teams to manage blockers, dependencies, and risks.
• Coordinate cybersecurity, privacy, data protection, accessibility, legal, brand, and quality requirements.
• Ensure UAT, business and operational readiness, analytics readiness, and agreed acceptance criteria are met before launch.

Technology & Solution Decisions

• Work with Architecture and Engineering to assess build, buy, reuse, and hybrid options.
• Consider customer value, capability fit, integration, scalability, speed, cost, and reuse across products.

Customer Experience & Performance

• Champion user-centric design, accessibility, localization, and content readiness.
• Support KPI and measurement definition.
• Ensure analytics are built into requirements.
• Use performance and customer insight to support improvement and optimization.

Stakeholder Alignment & Governance

• Coordinate day-to-day alignment across key teams.
• Maintain stakeholder visibility and facilitate cross-functional collaboration.

Financial & Resource Management

• Support budgeting, forecasting, and business cases.
• Support resource planning and investment analysis.
• Provide procurement inputs, RFP criteria, and vendor evaluation support.

Qualifications & Experience

• Bachelor's degree in Product Management, Technology, Digital Business, Marketing Technology, Engineering, or a related field.
• Strong digital product management experience in Corporate Marketing, MarTech, B2B Platforms, customer experience, digital commerce, or related marketing-led environments.
• Exposure to portfolio or multi-product management.
• Hands-on experience in discovery, roadmap and backlog management, cross-functional delivery, launch readiness, and optimization.
• Experience in complex customer-facing organizations such as entertainment or tourism.
• Exposure to B2B or partner platforms, CRM/MarTech, payments, content platforms, or integrated customer ecosystems is advantageous.
• Relevant product, portfolio, programme, project, or agile certifications are preferred.