Senior Manager - Digital Marketing

Role Overview

Senior Manager - Digital Marketing at Al Ghurair, a leading diversified family business group in the Middle East with Al Ghurair Development. The role is based at the company's headquarters in Deira.

Company Overview

Al Ghurair is a leading diversified family business group in the Middle East, founded in 1960 with operations spanning six key industry sectors: Foods and Resources, Properties, Construction and Services, Energy, Mobility, and Ventures. The company is headquartered in Deira and employs approximately 28,000 people across more than 50 countries worldwide.

Role Purpose

Lead the overall digital growth and transformation strategy for Al Ghurair Development to drive innovation, strengthen competitive market positioning, and shape the future of the business. This role owns digital ecosystem development, customer acquisition, and strategic alignment across corporate objectives, sales priorities, and long-term business expansion plans.

Key Responsibilities

Strategy & Growth

• Lead the overall digital growth and transformation strategy for Al Ghurair Development, ensuring alignment with corporate objectives, sales priorities, and long-term business expansion plans.
• Identify and implement innovative digital opportunities, technologies, and growth initiatives that support sustainable business growth and operational scalability.
• Establish scalable digital frameworks and growth infrastructure capable of supporting multi-project launches, market expansion, and future business growth.
• Lead digital growth initiatives that directly contribute to lead generation, pipeline development, customer acquisition, and revenue growth.

Digital Ecosystem & Operations

• Build and scale a high-performing digital ecosystem that drives customer acquisition, improves conversion efficiency, and strengthens competitive market positioning.
• Drive financial accountability and performance optimization across all digital investments, agency partnerships, and technology ecosystems.
• Own and oversee annual digital marketing, media, CRM, and technology investment strategies to maximize business impact and return on investment.
• Ensure strategic allocation of resources across digital channels, platforms, and growth initiatives to support company priorities and revenue objectives.

Performance & Analytics

• Drive data-led decision-making across the organization to improve marketing effectiveness, customer engagement, and commercial performance.

Partnership & Stakeholder Management

• Partner with commercial and sales leadership to strengthen conversion performance, customer lifecycle management, and long-term business profitability.
• Strengthen Al Ghurair Development's market leadership through best-in-class digital capabilities, customer experiences, and innovation.

Qualifications & Experience

• Bachelor's degree in Digital Marketing, Marketing, or a related field.
• 10–12 years of extensive experience leading digital marketing initiatives, managing integrated campaigns, optimizing customer engagement, and delivering impactful digital marketing outcomes.

Skills & Competencies

• Strong communication and interpersonal skills.
• Stakeholder management and relationship-building capabilities.
• Ability to collaborate effectively with internal teams and external partners.

Additional Information

Al Ghurair is a vibrant community where individuals thrive and careers flourish. The company fosters a diverse community that strengthens a sense of belonging and connection. Respect, support, and open communication form the fabric of the work environment, aligned with the core purpose of Enhancing Life.