Senior Manager - Agency Training - (CDU-028) 50012691

Role Overview

Senior Manager - Agency Training (CDU-028) at Qiddiya Investment Company. The role is based at Qiddiya City, located on the doorstep of Riyadh, Kingdom of Saudi Arabia.

Company Overview

Qiddiya City is a new destination city featuring 25 distinct masterplan districts across sports, entertainment, arts and culture, mixed-use areas, residential communities, and nature. The city will eventually house more than 600,000 residents and host millions of visitors yearly. The Sales and Leasing Performance Unit (SLPU) within Qiddiya develops best practice sales and leasing standards. The Qiddiya Real Estate LearnLab (QREL) is a digital-first, gamified learning academy designed to drive measurable commercial capability development across Sales and Leasing teams.

Role Purpose

Serve as the primary training lead and brand ambassador for Qiddiya's external broker partner network. Enable successful go-to-market deployment of Qiddiya's real estate portfolio by ensuring all broker partners possess deep, accurate, and current knowledge of Qiddiya's developments, districts, value proposition, sales and leasing systems, processes, and operational standards. Drive broker readiness, customer experience excellence, and conversion outcomes by building confidence, credibility, and engagement across the broker ecosystem.

Key Responsibilities

Strategy

• Design and execute a comprehensive broker training strategy aligned with Qiddiya's go-to-market roadmap across Residential, Retail, Office, and Land asset classes, covering all customer segments from luxury to affordable.
• Position Qiddiya's broker training program as a best-in-class enablement experience that builds brand credibility, broker confidence, and market readiness.
• Collaborate with Business Unit sales and leasing leadership to identify training priorities based on upcoming project launches, market conditions, and broker engagement strategy.
• Stay abreast of KSA real estate market trends, regulatory developments (REGA, Wafi, Ejar, SAMA, FAL), and industry best practices to ensure training content remains current, relevant, and compliant.
• Define and track training effectiveness metrics, including broker readiness scores, assessment outcomes, training volume, engagement levels, training NPS, and post-training conversion trends, to continuously improve program quality and demonstrate business impact.

Program Development & Content

• Develop and adapt Qiddiya-specific training content in collaboration with the Programs team, focusing on: Qiddiya Product and Project Knowledge including Qiddiya Brand Storytelling, Sales and Leasing systems, processes, and operational standards, Regulatory and compliance excellence including ethical sales and leasing conduct standards, and Market intelligence and competitive context as required to support broker readiness.
• Maintain strong instructional design awareness, with the ability to translate complex product, process, and regulatory information into practical broker learning experiences.
• Stay updated on emerging trends in sales training methodology, adult learning principles, and digital learning technologies to enhance the effectiveness of the broker training program.

Training Delivery & Operations

• Deliver high-impact, instructor-led training sessions, workshops, broker onboarding programs, product launch enablement events, refresher sessions, and certification programs for external broker partners, both in-person and virtually.
• Coach brokers and agency leaders to position Qiddiya consistently and credibly in market conversations, tailoring the product and project narrative by customer segment and equipping them with practical responses to common buyer and tenant pushbacks.
• Facilitate large-scale training events for diverse broker audiences, including Saudi-based brokers, GCC-based agencies, and international partners, adapting delivery style and content to audience profile and capability level.
• Deliver targeted coaching and microlearning interventions for underperforming brokers, and support performance recovery in line with program standards.
• Conduct periodic awareness sessions and training for internal Sales and Leasing teams if required by the business.
• Manage training logistics including scheduling, venue coordination, materials preparation, and post-training assessments for both local and international broker audiences.
• Maintain accurate training records, attendance data, and assessment results to support reporting on training volume, broker readiness, and overall program effectiveness.

Digital & Systems Integration

• Coordinate with the Digital Systems team to ensure broker learning journeys are effectively managed on the Qiddiya digital learning platform, supporting a blended learning model with both classroom and digital components available in Arabic and English.
• Work with the Learner Experience team to design broker learning pathways, collect feedback, administer assessments, and implement improvements based on learner data and training evaluations.

Stakeholder Engagement & Leadership

• Act as the primary face of Qiddiya Real Estate Learn Lab with external broker partners, embodying the professionalism, energy, ambition, and vision of Qiddiya at every training touchpoint.
• Build and sustain strong relationships with broker partners at both operational and senior levels, fostering trust, engagement, and long-term commitment to the Qiddiya brand.
• Generate excitement and momentum among the broker community through dynamic facilitation, compelling storytelling, and consistent follow-through.
• Support large-scale broker engagement events, roadshows, and product launch events as a key facilitator and subject matter expert.
• Champion the critical role brokers play in Qiddiya's real estate sales and leasing success, ensuring they feel valued, informed, and motivated as essential go-to-market partners.
• Travel as per business requirements and demonstrate flexibility to deliver training based on broker availability and go-to-market milestones.

Qualifications & Experience

• Minimum 9 years of experience in real estate sales training or enablement.
• Familiarity with KSA regulatory frameworks (REGA, Wafi, Ejar, SAMA).
• Deep understanding of real estate sales and leasing operations.
• Real Estate master developer or brokerage sales training experience (preferred).

Skills & Competencies

• Strong facilitation and presentation skills with high-impact delivery style.
• Commercial mindset with ability to link training to business outcomes.
• Strong stakeholder management and communication skills.
• Ability to engage, influence, and build credibility with senior leaders and cross-functional internal stakeholders.
• Comfortable delivering both in-person and virtual training to diverse local, GCC, and international audiences.
• Native Arabic speaker and fluent in English.
• Experience with LMS/LXP platforms and blended learning model (preferred).

Additional Information

• Willingness to travel as per business requirements.
• Flexibility to deliver training based on broker availability and go-to-market milestones.