وصف الوظيفة
Role Overview
Senior Lifecycle Marketing Manager at Salla, based in Jeddah or Mecca. Own the complete merchant lifecycle strategy and execution for over 100,000 businesses on the platform.
Company Overview
Salla is a platform where over 100,000 merchants run their businesses. The company operates direct channels into every merchant and maintains rich behavioral data from signup to sale.
Role Purpose
Design and execute the end-to-end merchant journey from discovery through onboarding, activation, growth, retention, and win-back. Build a consolidated, data-driven lifecycle system that personalizes journeys across email, WhatsApp, push, and in-app channels to activate, retain, and grow every store on the platform.
Key Responsibilities
Lifecycle Strategy and Architecture
- Design and own the full merchant lifecycle: acquisition, onboarding, activation, growth, retention, and win-back.
- Define segmentation, build cohorts, and set the behavioral triggers that move merchants forward and reduce drop-off.
- Design dynamic, personalized content and connect it across tools and data sources so the right message reaches the right merchant at the right moment.
- Keep the whole system consolidated, coherent, and continuously optimized: own the journey map, not just campaigns.
Hands-On Execution and Experimentation
- Build and ship campaigns hands-on across email, WhatsApp, push, and in-app.
- Run a rigorous experimentation roadmap: controlled tests, holdout groups, and success metrics tied to activation, retention, and customer lifetime value, not vanity opens and clicks.
- Report stage-conversion and retention outcomes with a live experimentation backlog behind them.
AI-Forward Personalization and Optimization
- Scale content and personalization through AI-assisted workflows with low operational dependency.
Qualifications & Experience
- Proven experience owning a customer or merchant lifecycle end to end, strategy and execution, with tangible results.
- Deep fluency in lifecycle concepts: segmentation, cohorting, stage design, triggers, retention, churn, and customer lifetime value.
- Hands-on campaign execution experience in a major lifecycle or customer-relationship platform such as Intercom or Braze.
- Demonstrated experimentation mindset: test, measure, optimize, and kill ideas based on data.
- Experience building dynamic content systems connecting multiple data sources into a single journey.
- Active AI usage in lifecycle work with a point of view on where AI adds value and where it does not.
- Experience at or closely with a software-as-a-service company, ideally in the Middle East.
- Genuine empathy for merchants and small businesses.
Skills & Competencies
- Technical proficiency in lifecycle and customer-relationship platforms sufficient to own triggers, flows, dynamic content, and API-based data connections without engineering support.
- Full working proficiency in Arabic and English.
- Ability to write, review, and ship Arabic campaign copy that reads native, not translated.
Additional Information
- Based in or willing to relocate to Jeddah or Mecca.
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