وصف الوظيفة
Role Overview
Senior Growth Product Manager - User Activation at Bybit, a leading cryptocurrency exchange and digital financial platform serving over 80 million users across more than 200 countries and regions.
Company Overview
Established in 2018, Bybit is one of the world's leading cryptocurrency exchanges and digital financial platforms. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3. The company is recognized as one of the most trusted and transparent platforms in the digital asset industry, backed by a global team of ambitious builders, problem-solvers, and innovators, supported by 24/7 multilingual customer service.
Role Purpose
Own exchange active user metrics and define growth strategies to drive user activation. Lead the planning, design, and execution of consumer-facing growth features and large-scale campaigns while optimizing activation and retention through data-driven approaches.
Key Responsibilities
User Metrics & Strategy
- Own exchange active user metrics (MAU/Cumulative Transactors) and define and execute user activation growth strategies.
- Continuously optimize activation conversion and retention curves through data-driven approaches including funnel analysis, user segmentation, and A/B testing.
- Monitor industry trends and competitor activities to identify actionable growth opportunities.
Feature Planning & Design
- Lead consumer-facing growth feature planning and iteration, including task systems, check-ins, rewards stores, and trading incentives.
- Demonstrate strong consumer-facing product design skills with 0-to-1 experience in task systems, gamification, or viral growth features.
Campaign Planning & Execution
- Plan and operate user campaigns including trading competitions, airdrops, and seasonal events.
- Build campaign platforms or templatized frameworks from 0 to 1.
- Demonstrate proven track record in large-scale campaign planning and execution.
Cross-Functional Coordination
- Coordinate cross-functional resources across design, engineering, data, and compliance to drive project delivery.
Qualifications & Experience
- 5+ years in internet product or growth roles.
- At least 2 years at a crypto exchange or Web3 platform.
- Demonstrated ownership of activation and retention metrics with proven results including DAU/MAU growth and retention improvement.
- Proven track record in large-scale campaign planning and execution.
- Experience with licensed and regulated platforms, including understanding of KYC tiering, geo-restrictions, and product trade-offs under compliance constraints.
Skills & Competencies
- Highly data-literate with proficiency in SQL and BI tools.
- Capable of designing and analyzing A/B experiments.
- Excellent cross-cultural communication skills and comfortable with multi-timezone collaboration.
Additional Information
Nice to Have
- Campaign product experience at super apps such as Taobao or Alipay (for example, Double 11, Five Blessings, check-in events at billion-DAU scale).
- Experience at top-tier exchanges including Bybit, OKX, or Binance.
- Experience building Referral or Affiliate growth systems.
- Understanding of derivatives (futures/options) user behavior.
- Multi-region operational experience in SEA, LATAM, or Europe.
Benefits
- Study Growth Fund supporting professional development and continuous learning.
- Internal Events including regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration as part of a diverse, international team working alongside colleagues from around the world.
- Career Advancement with access to opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility with long-term development support and internal job opportunities to help build your career path.