Senior Graphic Designer

Role Overview

Senior Graphic Designer at Apparel Group. This role translates creative concepts into promotional displays, marketing brochures, and visual assets that support product and brand positioning.

Role Purpose

The Senior Graphic Designer translates business needs and creative concepts into distinctive visual designs, logos, and marketing materials. The role combines strategic creative thinking with execution expertise to deliver cohesive brand visuals across all touchpoints.

Key Responsibilities

Creative Development

• Understand creative, conceptual, and territory business needs.
• Apply advanced and diversified concepts to create graphic representations using combinations of different color palettes.
• Create designs, concepts, and sample layouts based on knowledge of layout principles and aesthetic design concepts.
• Innovate ideas and themes in graphical form for various requirements from the territory marketing team.
• Develop distinctive logos for products and in-house brands.
• Create visual designs for marketing literature.
• Determine size and arrangement of illustrative material and copy.
• Select style and size of type.

Marketing Materials & Collateral

• Develop graphics and layouts for promotion posters, logos, and displays annually.
• Design proposals and artwork for marketing brochures, leaflets, coupons, and flyers.
• Create graphic artworks such as promo posters and logos for the Concept.
• Prepare artworks for indoor and outdoor signage.

Retail & Display Design

• Create window display designs for Concepts and stand-alone stores in territories for new stores and all stores each season.
• Coordinate with Visual Merchandisers in executing seasonal changes and window themes.
• Coordinate with Concept Marketing Teams to create graphics and artwork as required by Concepts' branding guidelines.

Quality & Review

• Review final layouts and suggest improvements as needed.

Production Management

• Coordinate and assist in execution of large format printing including color and profile management.
• Oversee printing needs for Territory and stand-alone stores (vinyl poster, backlit poster, etc.).
• Ensure visuals and posters are laminated, mounted, and distributed properly for all territories on schedule, if applicable.
• Maintain large format printers, if applicable.

Miscellaneous

• Research and keep abreast of latest designs and market trends.
• Keep abreast of developments in IT and needs of customers.
• Keep abreast of latest trends, tools, and technologies in Graphic Design.
• Prepare Photoshop presentations as and when required under the direction of the Marketing Manager.

Additional Information

• Full details are available on the employer's original posting.