Senior Content Designer

Role Overview

Senior Content Designer at Ziina, located in the UAE.

Role Purpose

Shape Ziina's product voice and establish the foundational content systems that scale across all communication touchpoints. Work embedded within Product & Design from the earliest stages of product development to own the full content lifecycle—from terminology frameworks through shipping copy to support responses—ensuring language makes every user interaction effortless and trustworthy.

Key Responsibilities

Product Copy & UX Writing

• Own and write all in-product copy, including error states, empty states, onboarding flows, confirmation screens, transactional and lifecycle emails, push notifications, help center content, and support macros.
• Extend copy ownership to web copy and lifecycle communications when needed.

Collaboration & Design Integration

• Partner closely with Product & Design teams, working in Figma to shape user flows and contribute to information architecture.
• Prototype content early in the design process and participate in design critiques.

Content Systems & Standards

• Define and evolve Ziina's voice and tone guidelines, including terminology frameworks and naming conventions.
• Establish and maintain a cohesive content system that ensures consistency and clarity across all product and communication surfaces.
• Create content principles that scale across teams.

Performance & Optimization

• Use A/B testing, usability insights, and conversion data to iterate on messaging and continuously improve content performance.

Brand & Marketing Support

• Support brand and marketing efforts by contributing to campaign messaging.
• Ensure consistency of voice across all channels.

AI & Workflow Scaling

• Build and own AI-assisted content workflows, including prompt libraries and tooling that enable the team to scale high-quality content creation efficiently.

Qualifications & Experience

• 4+ years of experience in content design, UX writing, or content strategy, ideally embedded within product or design teams at a fast-scaling company.
• Experience building and implementing content systems such as voice and tone guidelines, terminology frameworks, or component libraries that extend beyond individual contributions.
• Strong UX writing skills, with experience across a range of content types, including exposure to brand or marketing writing.
• Confident working in design tools like Figma, contributing directly to product flows, annotations, and design critiques.
• Strong product thinking and an understanding of information architecture, with the ability to identify structural and content gaps in user experiences.
• High ownership and organization skills, managing competing priorities while delivering quality work on time.
• Comfort using data and research to inform content decisions and improve user outcomes.
• Based in, or open to relocating to, the UAE.

Skills & Competencies

• UX writing across multiple content types.
• Figma proficiency for design collaboration.
• Information architecture and product thinking.
• A/B testing and data-driven decision-making.
• Voice and tone development.
• Content systems and taxonomy building.
• AI-assisted workflow design and implementation.

Additional Information

Nice-to-Have Experience

• You have been the first or early content hire and have built a content function or system from scratch.
• You have worked on fintech, payments, or other high-trust products where clarity and tone are critical.
• You have demonstrated measurable impact through content decisions, backed by experimentation or user insights.
• You have developed scalable AI-assisted content workflows or tooling that improved team efficiency.

Portfolio Requirements

A portfolio is required. Please include

• Product copy in context, not just the final words, but the thinking behind them.
• A content system or set of guidelines you have built.
• At least one example where your writing decisions were shaped by user research or data.