Senior Brand Manager - KSA

Role Overview

Senior Brand Manager - KSA at moomoo, based in Saudi Arabia. moomoo is an investment platform of Futu Holdings (Nasdaq: FUTU), a technology-driven brokerage serving millions of retail investors across Hong Kong, US, Singapore, Malaysia, Australia, New Zealand, Japan, and Canada. You will be moomoo's brand architect in Saudi Arabia, defining positioning, narrative, visual identity, and cultural credibility in one of the world's fastest-growing capital markets.

Company Overview

moomoo is a technology-driven investment platform owned by Futu Holdings (Nasdaq: FUTU). The company operates across eight markets and is entering Saudi Arabia, backed by Vision 2030's ambition to raise Saudi retail investor participation. The organization operates with a fast-moving, iterative decision-making culture typical of Chinese internet companies, with teams based in Singapore, Hong Kong, and China.

Role Purpose

You will operate at the intersection of long-term brand building and commercial growth, owning moomoo's positioning, narrative, visual identity, and cultural credibility in Saudi Arabia. You will convert brand awareness into investor trust, and investor trust into business results, holding simultaneously the patience to build a brand that compounds over years and the urgency to drive quarterly commercial performance.

Key Responsibilities

Brand Positioning & User Mindset

• Define moomoo's brand positioning in the Saudi market — who the brand is for, what it stands for, and why it matters to Saudi investors.
• Build deep, empathetic understanding of Saudi retail investors: their financial aspirations, media habits, trust signals, and cultural reference points.
• Translate moomoo's product strengths into a locally resonant brand promise in both Arabic and English.

Brand–Growth Integration

• Partner with Growth, Product, and Business Development to ensure brand strategy directly supports user acquisition, activation, and retention goals.
• Set and own brand KPIs (awareness, recall, share of voice, brand equity) alongside commercial KPIs, with accountability to both.
• Identify where brand investment creates the highest commercial leverage and make the case for resource prioritization with data.

Brand Asset Management & Consistency

• Establish and govern moomoo's Saudi brand identity system: tone of voice, visual standards, and content principles in Arabic and English.
• Ensure brand consistency across every touchpoint: app, social, out-of-home advertising, PR, partnerships, events, and customer communications.

Content Judgment & Integrated Marketing

• Lead integrated brand campaigns with a strong editorial and aesthetic point of view.
• Commission and direct creative output (copy, design, video); judge when creative is right and when it is not.
• Oversee localization of global campaigns to ensure cultural authenticity, not mere translation.

Investor Empathy & Financial Communication

• Deeply understand the psychology of Saudi retail investors — first-time investors, young professionals, active traders.
• Translate complex financial products into compelling, accessible brand narratives that build confidence rather than confusion.
• Ensure all brand communications reflect Islamic finance principles and CMA regulatory requirements.

Cross-Cultural Collaboration & Organizational Drive

• Work closely with moomoo's regional and global teams based in Singapore, Hong Kong, and China, bridging local market insight with global brand direction.
• Navigate the fast-moving, iterative decision-making culture of the organization: responsive communication, short feedback loops, high execution velocity.
• Manage external agencies, creative partners, and media vendors; hold them to brand standards and timelines.
• Build and lead the local brand team as the Saudi operation scales.

Qualifications & Experience

• Saudi national.
• Native Arabic speaker with professional-level English (written and spoken).
• 5+ years in brand management, marketing strategy, or integrated communications.
• Background in financial services, fintech, or a high-trust consumer brand — investment product experience is a strong advantage.
• Active investor with personal experience in equities — US stock market familiarity strongly preferred.
• Experience working in or closely with a Chinese technology or internet company is a strong advantage.
• Fluency in the Saudi media landscape: platforms, key voices, cultural calendar, and regulatory environment.
• Familiarity with CMA and SAMA guidelines as they relate to financial marketing.
• Understanding of Vision 2030's capital market agenda and how it shapes consumer financial behavior.

Skills & Competencies

• Brand strategy and positioning development.
• Consumer and competitive insight generation.
• Content and visual quality judgment; ability to brief creatives precisely and give decisive feedback.
• Brand asset governance and identity management.
• Channel fluency: social, digital, out-of-home advertising, PR, events, influencer partnerships.
• Financial and product literacy sufficient to review investment-related content with accuracy.
• Long-term brand conviction paired with short-term commercial accountability.
• Strong aesthetic sensibility with a clear point of view.
• Cross-functional influence without formal authority.
• Structured thinking with ability to move fast without losing brand coherence.
• Comfort with ambiguity, limited resources, and high-stakes decisions in a market-entry environment.
• Responsiveness to feedback; ability to give feedback clearly.
• Lifelong learning orientation and intellectual curiosity about the investment industry, Saudi market, and competitive landscape.

Additional Information

• Private Health Insurance.
• Pension Plan.
• Paid Time Off.
• Training & Development.
• Performance Bonus.