SEM Manager

Role Overview

SEM Manager at Easygenerator, Dubai. Join an innovative e-learning software company in the EdTech space to own the paid search engine driving growth. Easygenerator is a fast-growing scale-up revolutionizing e-learning with an award-winning authoring tool.

Role Purpose

Take full ownership of the paid search program across Google Ads and Microsoft Advertising, measured on pipeline and revenue efficiency. Lead strategy and execution across multiple markets and languages, using data and AI to optimize for real business outcomes rather than vanity metrics.

Key Responsibilities

Paid Search Strategy & Execution

• Own paid search strategy and daily execution across Google Ads and Microsoft Ads, spanning Search, Performance Max, Demand Gen, and Shopping.
• Run multilingual campaigns across multiple markets.
• Keep an eye on the market through keyword research and competitor tracking.

AI & Optimization

• Use AI to scale smarter, steering Smart Bidding and Performance Max.
• Use tools like scripts and LLMs to expand keywords, test ad copy, and flag anomalies.
• Run structured experiments and turn results into an ongoing optimization roadmap.

Conversion & Attribution

• Own conversion tracking and data quality, including Enhanced Conversions, server-side tracking, and attribution.
• Push toward value-based bidding, connecting ad accounts to the CRM so algorithms optimize for real pipeline and revenue.
• Solid understanding of conversion tracking, attribution, and value-based bidding.

Landing Pages & CRO

• Own landing pages and conversion rate optimization, running A/B tests with content, design, and product marketing to lift conversion rate.

Analytics & Reporting

• Build dashboards that turn CAC, CPL, ROAS, and pipeline data into clear insights.
• Manage budget, forecasting, and monthly spend.

Qualifications & Experience

• 5+ years in SEM or paid search, with advanced, at-scale experience in Google Ads (Microsoft Ads a plus).
• Background in a tech start-up or scale-up, ideally B2B SaaS, with a good grasp of the full funnel and unit economics (CAC, LTV, payback).
• Bachelor's degree or higher in marketing or another quantitative, test-driven field.

Skills & Competencies

• Hands-on experience using AI to scale campaigns, Smart Bidding, Performance Max, scripts, or similar tools.
• Strong CRO skills and experience testing landing pages.
• Sharp analytical skill; comfortable in Looker Studio or similar (SQL or spreadsheet modelling a plus).
• Experience running campaigns across multiple markets and languages.
• Excellent written and spoken English; German, French, or Italian is a plus.
• A genuine growth mindset; experiment fast, learn from what doesn't work, and keep pushing performance further.