Sales Supervisor- 5 Gallon Bottles

Role Overview

Sales Supervisor – 5 Gallon Bottles at Apparel Group. This position supervises field sales operations and ensures efficient distribution of Bisleri's bottled water products across 5-gallon and PET pack formats.

Role Purpose

Oversee sales team performance, market coverage, merchandising execution, and product distribution across D2C, B2B, and retail segments while maintaining achievement of sales targets and brand standards.

Key Responsibilities

Team Leadership & Support

• Supervise and support sales representatives and merchandisers across D2C, B2B, and retail segments.
• Train sales staff on product knowledge, customer engagement, and route planning best practices.

Operations & Field Management

• Monitor day-to-day operations, deliveries, and product placement across residential, HORECA, and retail locations.
• Coordinate with logistics and distribution partners for stock availability and route efficiency.

Client & Relationship Management

• Build and maintain client relationships with households, offices, construction sites, and retail stores.

Sales Performance & Business Development

• Track sales performance, identify new business opportunities, and share competitor insights with Sales Managers.

Merchandising & Compliance

• Ensure on-shelf visibility, planogram compliance, and promotional execution in retail outlets.
• Ensure all sales activities comply with trade, health, and safety regulations.

Qualifications & Experience

• Bachelor's degree in Business, Sales, or a related field (or equivalent practical experience).
• Minimum 5 years of experience in bottled water or FMCG sales within the UAE market.
• Demonstrated ability to lead sales teams and deliver results across multiple locations.
• In-depth knowledge of consumer and retail landscape, especially in Dubai, Abu Dhabi, and Sharjah.

Skills & Competencies

• Proficient in English; Arabic and Hindi are a plus.
• Experience with CRM tools and merchandising software is preferred.