Sales & Marketing Specialist

Role Overview

Sales & Marketing Specialist at AHLEI Saudi Arabia. The role is based in Saudi Arabia and supports the organization's contribution to the country's Vision 2030 through tourism workforce development.

Company Overview

AHLEI is the non-profit education and training arm of AH&LA, founded in 1953. AHLEI improves the quality and consistency of training resources available to the hospitality industry by identifying common needs, providing industry input, reviewing content, and offering product development advice. AHLEI provides guidance and direction for the development and execution of educational and professional certification programs for positions in the hospitality industry from line-level to general manager. AHLEI Saudi Arabia participates in Saudi Arabia's Vision 2030 by directly contributing to tourism workforce development in the country.

Role Purpose

The Sales & Marketing Specialist generates candidate databases through marketing funnels and sales activities, provides admissions counseling, coordinates with internal teams, and drives business growth through B2B and B2C client engagement while maintaining program-specific marketing strategies and achieving monthly sales targets.

Key Responsibilities

Sales & Business Development

• Determine key selling USPs to consult candidates appropriately and effectively.
• Undertake the needed tasks to achieve monthly targets and contribute to creating sales performance reports.
• Communicate with B2B and B2C clients to achieve sales targets and grow the business.
• Initiate any business opportunity that contributes to the growth of the business.
• Perform excellent customer relations and communications.

Marketing & Recruitment

• Design and develop appropriate marketing funnels to generate candidate databases.
• Assist with the development and implementation of program-specific marketing strategies.
• Attend career fairs to market and recruit for assigned programs.
• Plan and coordinate informational marketing activities and workshops as appropriate.

Admissions & Candidate Services

• Provide admissions counseling to prospective candidates.
• Coordinate with admissions office and central enrollment services to facilitate consistent delivery of admissions services.

Operations & Systems

• Apply suitable project management processes and flow for effective project deliverables.
• Maintain database for assigned programs.
• Track statistics, gather data, and write reports.
• Work with other departments to carry out systems and process reviews with a view to delivering exemplary processes and support to clients.
• Assist teams in developing, reviewing, and updating policies and procedures relating to admissions based on past processes and candidates' success rates.
• Keep up to date with regulations, policies, and procedures and interpret how they may impact candidates.
• Resolve and improve procedures as deemed fit.
• Provide office coordination responsibilities.
• Work with office support staff in coordinating all clerical and candidate help.
• Oversee day-to-day issues.

Stakeholder Management & Communication

• Ensure regular communication with all team members to ensure the administrative service is agreed, reviewed, and any issues are dealt with in a timely manner.
• Analyze problems and use judgment to propose good solutions, often while working with other teams in collaboration.

Professional Development

• Engage in continuous personal and professional development in line with the demands of the role.
• Undertake relevant training and development activities to develop themselves and support the development of others.

General

• Perform other related duties as assigned.

Skills & Competencies

• Presentation Skills
• Client Relationships
• Negotiation
• Sales Planning and Execution
• Consumer-oriented mindset
• Excellent communication skills
• Business Development
• Growth-driven approach
• Proactive nature
• Problem analysis and judgment
• Sales/CRM software proficiency

Additional Information

• Well-versed with Sales/CRM software for smooth flow of operations and processes executed in a timely fashion.