Sales Manager - Business Banking

Role Overview

Sales Manager - Business Banking at Mashreq, responsible for leading a sales team in the business banking division and driving revenue growth through strategic market penetration and customer relationship management.

Role Purpose

To lead and manage a business banking sales team to achieve monthly sales targets, maximize SME market penetration, ensure team compliance with regulatory standards, and deliver business banking products and services in an ethical and professional manner.

Key Responsibilities

Sales Performance & Targets

• Achieve monthly sales targets for the team.
• Control daily activity including calls, appointments, meetings, closures, references, and cross-sells across all team members to reach targeted sales numbers.
• Ensure staff achieves all KPI and KPA standards including phone calls, face-to-face visits, and monthly financial targets.

Market Development

• Identify and develop opportunities to maximize penetration in key SME markets.
• Maintain and develop relationships with existing customers to enhance cross-sell opportunities.
• Act as an external personal contact between the bank and its existing and potential markets.
• Conduct micro marketing activities including participation in SME events and direct marketing activities.

Compliance & Policy

• Adhere to the Bank's KYC and AML policy.
• Ensure the team understands KYC guidelines while onboarding business banking customers.

Team Leadership & Development

• Coach staff through joint visits, product training, KYC and AML policy guidance, and upskilling on sales objections and presentations.
• Ensure team participation in all activities including morning huddles, training and coaching sessions, mandatory compliance and fraud trainings, and Lean and rewards celebrations.

Sales Execution

• Present and sell all business banking products and services to potential customers in an ethical, structured, and professional manner.

Reporting & Record Keeping

• Record all sales activities in Daily Sales Reports and update CRM for leads and contacts.