Sales Executive Parts

Role Overview

Sales Executive Parts at Galadari Brothers. The role is based at a branch location and involves driving parts sales through customer engagement, consultation, and coordination with internal teams.

Role Purpose

Drive parts sales by managing customer enquiries, delivering professional parts consultation, promoting genuine parts, and achieving sales and gross profit targets while ensuring excellent customer service and supporting branch growth.

Key Responsibilities

Sales Target & Growth

• Achieve budgeted sales and gross profit targets for the branch on a regular basis.
• Explore further growth opportunities in the assigned territory.
• Convert each enquiry to a sale with support from the Branch In Charge or Manager on a case-by-case basis.

Customer Service & Engagement

• Attend to all walk-in customer enquiries at the cash counter.
• Execute parts requests for the workshop counter.
• Prepare and follow up on estimates for all potential customers.
• Convince customers to purchase genuine parts.
• Inform and update customers on current promotional programs.
• Ensure customer satisfaction through timely delivery and support.

Sales Operations & Transactions

• Monitor and improve the estimate conversion ratio on a monthly basis.
• Ensure all sales are carried out in accordance with company cash and credit norms.
• Maintain discipline in discount offerings to customers.
• Process sales orders and manage customer enquiries.
• Ensure all sales-related documents are filed and stored according to company policy.

Inventory & Stock Management

• Liaison with parts counter staff and warehouse staff for timely invoicing and delivery.
• Explore options to sell non-moving stock at special prices to walk-in and credit customers.
• Ensure back-order parts are ordered from head office and supplied to customers.
• Keep track of back-order and VOR parts to trigger timely action.
• Maintain regular rotation of parts at the counter display.
• Maintain the parts warehouse in neat and tidy condition with support from parts picker.
• Ensure receipt and binning of receivables and dispatches to branches with support from parts picker.

Reporting & Documentation

• Record loss sales in the system with appropriate categorization and maintain accuracy.
• Provide feedback to the procurement cell as required for further action.
• Prepare, analyze, and forward daily sales reports to the Branch Manager or In Charge.
• Prepare and forward customer account addition reports to the Branch Manager or In Charge and NMP.
• Prepare and forward monthly action plan to the Branch Manager or In Charge and NMP.

Additional Duties

• Perform any relevant ad-hoc duties or special projects assigned by Management.

Qualifications & Experience

• Diploma or Bachelor's degree in Automotive, Business Administration, or a related field preferred.
• Minimum 3–4 years of experience in automotive parts counter sales, spare parts retail, or after-sales operations.
• Strong knowledge of automotive spare parts, vehicle components, and parts identification.
• Experience working with automotive dealerships, distributors, or workshops is an advantage.

Skills & Competencies

• Ability to prepare quotations and process sales orders.
• Proficiency in MS Office applications, especially Excel and reporting tools.
• Knowledge of sales tracking, customer database management, and loss sales reporting.
• Strong customer service and relationship management skills.
• Excellent communication and negotiation abilities.
• Sales-oriented mindset with ability to achieve targets.
• Ability to identify upselling and cross-selling opportunities.
• Good problem-solving and decision-making skills.
• Attention to detail and accuracy in handling parts information and transactions.
• Ability to work under pressure in a fast-paced automotive environment.
• Strong teamwork and coordination skills with warehouse, procurement, and workshop teams.