وصف الوظيفة
Role Overview
Sales Executive – Auto Parts at Matar Al Baqmi Holding Company. This position is based in KSA and focuses on driving sales growth within the auto parts sector through field-based relationship management and market expertise.
Role Purpose
Drive daily sales orders and strengthen market presence in the competitive spare parts sector by leveraging established customer relationships, deep automotive product knowledge, and real-time market intelligence to convert workshop, dealer, and retailer visits into sustained revenue growth.
Key Responsibilities
Sales Generation & Target Achievement
- Drive sales generation by actively visiting workshops, dealers, and retailers daily to promote Salama Auto Parts products.
- Convert field visits into confirmed orders and achieve set sales targets.
- Develop trust-based relationships with mechanics, shop owners, and purchasing managers to secure repeat business and loyalty.
Territory Management & Expansion
- Ensure market coverage and expansion by maintaining strong presence in assigned territory.
- Conduct consistent customer visits and open new accounts to expand market share.
Product & Market Knowledge Application
- Apply product and market knowledge by leveraging understanding of car makes and models, fast-moving SKUs, pricing trends, and competitor offerings to guide customers.
- Maximize sales by matching correct parts to vehicles and advising customers on the right solutions.
- Promote new products by actively introducing and pushing new Salama SKUs such as coolants and radiators, and educate customers on benefits.
Pricing & Margin Management
- Maintain pricing and margin discipline by ensuring all orders follow approved price lists.
- Protect margins and avoid unauthorized discounts.
Market Intelligence & Competitive Awareness
- Provide market intelligence by reporting on competitor pricing, promotions, and market activities to support management decision-making.
- Monitor awareness of competing brands, their positioning, and how Salama Auto Parts can differentiate.
Order Coordination & Fulfillment
- Coordinate for order fulfillment by working with branch sales team and logistics to ensure stock availability, timely delivery, and smooth customer experience.
Qualifications & Experience
- High school certificate acceptable with proven market experience.
- Minimum 3–5 years' outdoor sales experience in automotive spare parts (mandatory).
- Strong understanding of automotive spare parts market in KSA including workshops, retailers, and distributors.
- Knowledge of car makes and models and ability to match correct parts to vehicles.
- Familiarity with fast-moving versus slow-moving SKUs, pricing structures, and typical trade margins.
- Awareness of competitors' products, pricing strategies, and promotions.
- Proven track record of achieving or exceeding sales targets.
- Established customer relationships and network in the market.
Skills & Competencies
- Practical market knowledge of which spare parts move fast, which items are slow, and what customers will not buy.
- Commercial acumen with insight into prevailing market prices, acceptable margins, and trade terms.
- Product awareness and familiarity with automotive spare parts categories and applications.
- Competitive intelligence capability and market positioning awareness.
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