Sales Associate

Role Overview

Sales Associate at Apparel Group. The position is responsible for representing the brand by maximizing and contributing to sales within the store through exceptional customer service and retail experience.

Role Purpose

Deliver outstanding customer service and drive sales through product knowledge, visual merchandising excellence, and operational efficiency while maintaining brand standards and loss prevention protocols.

Key Responsibilities

Customer Service

• Greet customers and assist them in selecting the right product.
• Convert window shoppers to ultimate buyers.
• Promote the Club Apparel Loyalty Program of the company for repeat sales.
• Serve customers with the highest standards and follow the company guideline of selling (GUEST – Greet, Understand, Explain, Sell, Thank).
• Maintain up-to-date knowledge of various brands within the group for suggestive selling to customers.

Grooming, Attitude & Knowledge

• Remain presentable and well-groomed at all times.
• Possess up-to-date product knowledge.
• Ensure minimal stock loss.
• Demonstrate flexibility to work extended hours during sale periods.

Merchandise & Visual Display

• Ensure all stock is laid out and displayed to attract customers and in accordance with standard layout norms.
• Ensure all Visual Merchandising (VM) guidelines are followed and stock norms on clearance are maintained.
• Record inventory inward and outward and maintain reports of the same.

Operations & Transactions

• Handle the Point of Sale (POS) / Billing Counter efficiently.
• Tally money in the cash till during the beginning and end of shifts.
• Issue receipts, refunds, and change to customers correctly.
• Process payments by cash, credit cards, vouchers, and automatic debits.

Store Maintenance & Security

• Perform various operational duties such as store maintenance and visual presentation standards as assigned by the store manager or assistant store manager.
• Ensure awareness and vigilance at all times of security in the store without any negligence.
• Adhere to Standard Operating Procedures (SOP) and Loss Prevention Policies.
• Maintain confidentiality of sales figures to outside parties.

Schedule & Flexibility

• Demonstrate flexibility to work varied shifts and overtime as per business requirement.