Sales Associate

Role Overview

Sales Associate at Apparel Group. The Sales Associate represents the brand by maximizing sales and delivering exceptional customer service while maintaining store standards, supporting visual merchandising, and assisting in the overall retail experience.

Role Purpose

To drive sales and customer satisfaction by engaging shoppers proactively, converting browsers into buyers, maintaining visual merchandising standards, and executing point-of-sale and inventory operations with accuracy and professionalism.

Key Responsibilities

Customer Service

• Greet customers and assist them in selecting products that meet their needs.
• Convert window shoppers into buyers through proactive engagement.
• Promote the company's loyalty program to encourage repeat sales.
• Deliver top-tier customer service by following the company's GUEST model: Greet, Understand, Explain, Sell, Thank.
• Stay informed about various brands within the group to offer effective suggestions and cross-selling opportunities.
• Educate customers on product features, benefits, materials, and care instructions.

Merchandising & Inventory

• Ensure products are displayed in an attractive manner according to store layout standards.
• Adhere to visual merchandising guidelines and stock management protocols, especially for clearance items.
• Record and maintain accurate inventory records for incoming and outgoing stock.
• Upsell and cross-sell products to increase sales opportunities.
• Maintain strong knowledge of product inventory and promotions to communicate effectively with customers.
• Replenish and re-merchandise stock on the sales floor to ensure product availability at all times.

Point of Sale & Transactions

• Efficiently operate the Point of Sale (POS) system for billing and transactions.
• Balance the cash till at the start and end of shifts.
• Accurately process payments through cash, credit cards, vouchers, or automatic debits.
• Issue receipts, refunds, and change to customers correctly.

Store Operations & Loss Prevention

• Maintain vigilance regarding store security and ensure all loss prevention policies are followed.
• Assist in overall retail experience while adhering to operational duties as assigned by the Store Manager or Assistant Store Manager.

Professional Presence

• Always present a well-groomed and professional appearance.
• Be flexible and available to work extended hours during peak sales periods.
• Stay up-to-date on product knowledge to minimize stock loss and provide accurate recommendations.

Qualifications & Experience

• Bachelor's degree.
• Previous experience in a sales role is preferred.

Skills & Competencies

• Effective communication and interpersonal skills.
• Point of Sale (POS) system operation.
• Product knowledge and customer education ability.
• Cash handling and payment processing accuracy.
• Visual merchandising and inventory management.