Regional Marketing Manager - West

Role Overview

Regional Marketing Manager - West at Etihad Airways. This is a hands-on marketing role focused on executing full-funnel marketing activity across a defined set of markets in the region.

Company Overview

Etihad Airways is the UAE's national airline, operating from a hub in Abu Dhabi and connecting people across continents and cultures. The organization is pursuing "Journey 2030," an ambition to double the fleet, expand the network, and grow its people for a new era of excellence.

Role Purpose

Execute integrated, full-funnel marketing campaigns across assigned regional markets while coordinating with senior marketing leaders and commercial teams to ensure campaigns are delivered flawlessly, on time, and on brand in support of commercial objectives including demand stimulation, route performance, and revenue growth.

Key Responsibilities

Campaign Execution & Delivery

• Execute integrated, full-funnel marketing campaigns across assigned markets, from awareness through conversion.
• Coordinate activity across paid, owned, and earned channels, including digital, social, sponsorships, out-of-home, partnerships, and CRM to deliver country execution plans.
• Manage campaign timelines, assets, approvals, and deployment to ensure seamless delivery.
• Ensure all activity reflects Etihad's premium brand positioning while remaining locally relevant.

Market & Stakeholder Coordination

• Act as the day-to-day marketing contact for assigned markets.
• Partner with internal teams across the Revenue and Commercial division to align execution with commercial priorities.
• Support market-specific initiatives including tactical offers, seasonal activity, and new route launches.
• Manage external agency partners to ensure high-quality output, on-time delivery, and adherence to brand standards and performance expectations.

Performance Tracking & Optimization

• Track campaign performance across key metrics including reach, engagement, traffic, bookings, and cost per acquisition.
• Support reporting and post-campaign reviews to identify insights and optimization opportunities.

Ways of Working

• Operate with exceptional attention to detail and accuracy.
• Manage multiple workstreams concurrently in a fast-paced environment.
• Travel up to 20% to build local knowledge and relationships with markets.

Qualifications & Experience

• 5 years of marketing experience in a consumer-facing business, ideally within airlines or retail.
• Bachelor's degree.
• Solid experience executing multi-channel marketing campaigns.
• Experience working with agencies and multiple internal stakeholders.

Skills & Competencies

• Strong creative flair with confidence in managing creative development.
• Ability to balance commercial objectives, performance metrics, and return on investment.
• Highly organized and delivery-focused.
• Comfortable managing multiple workstreams.
• Commercially curious with keen understanding of what drives performance.
• Willing and excited to travel and engage with markets on the ground.

Additional Information

• Job Posting Close Date: 12th November 2026.