وصف الوظيفة
Role Overview
Regional Marketing Manager, Middle East, Turkey & Sub-Saharan Africa at Thales, based in Dubai, United Arab Emirates. You will define and execute the annual Field and Channel Marketing strategy across your region, acting as a strategic business partner to Regional Direct and Indirect Sales Teams to ensure marketing programs directly contribute to pipeline acceleration, revenue growth, partner engagement, and brand visibility.
Company Overview
Thales is a global technology leader trusted by governments, institutions, and enterprises to tackle their most demanding challenges. The company architects identity management and data protection solutions at the heart of digital security. With over 30,000 organizations relying on Thales to verify identities, grant access to digital services, analyze information, and encrypt data, the company employs 80,000 people across 68 countries.
For over 50 years, Thales has been a trusted partner of the United Arab Emirates, providing innovative solutions in Defence, Aerospace, and Cyber & Digital aligned with the nation's long-term vision. With a strong local presence and more than 500 employees across three offices in the UAE, Thales Emarat Technologies plays a pivotal role as a key industrial enabler, fostering national sovereignty, self-reliance, and innovation.
Thales employs over 6,000 cybersecurity experts worldwide and delivers solutions that protect applications, data, and identities across financial services, healthcare, retail, manufacturing, and critical infrastructure sectors.
Role Purpose
You will develop and execute integrated field and channel marketing strategies across the Middle East, Turkey, and Sub-Saharan Africa region. Working closely with sales and channel leadership, you will drive pipeline acceleration, revenue growth, partner engagement, and regional brand visibility through aligned GTM priorities, demand generation programs, and enterprise B2B campaigns.
Key Responsibilities
Strategy & Planning
- Develop and execute the annual regional Field Marketing plan aligned to revenue and pipeline targets.
- Partner with Sales and Channel leadership to define GTM priorities and vertical focus areas.
Campaign Execution
- Execute integrated enterprise B2B campaigns across digital, field, and partner channels.
- Drive webinars, executive roundtables, workshops, tradeshows, and industry conferences.
- Collaborate with distributors and partners to co-create joint demand generation programs.
Partner Engagement
- Manage Coop planning, execution oversight, and ROI tracking.
- Collaborate with ABM Campaigns, Digital, and Product Marketing teams to align messaging and programs.
Events & Operations
- Own end-to-end management of regional events including logistics and reporting.
- Manage live and virtual events.
Performance & Reporting
- Track KPIs including pipeline contribution, conversion rates, and event ROI.
Qualifications & Experience
- 7+ years of field and/or channel marketing experience within the META region.
- Proven experience in B2B technology marketing (cybersecurity preferred).
- Strong understanding of Middle East, Turkey, and Sub-Saharan market dynamics.
- Experience managing live and virtual events.
- Bachelor's degree in Marketing, Business, or related field (preferred).
- Experience in cybersecurity or enterprise software (preferred).
Skills & Competencies
- Experience with Salesforce, marketing automation tools (e.g., Marketo), and reporting platforms (e.g., Power BI).
- Demonstrated ability to balance strategic planning with hands-on execution.
- Excellent organizational skills with the ability to run multiple projects and meet deadlines.
- Proven experience working on an individual basis as part of a larger disparate geographical team with remote management.
- Strong stakeholder management skills.
- Fluent English.
- Arabic or Turkish language skills are a plus.
Additional Information
- Based in Dubai.
- Thales provides careers and mobility opportunities, enabling employees to develop their careers at home and abroad in existing areas of expertise or new fields.
- Opportunity to play a strategic role in accelerating cybersecurity growth across emerging markets.
- Exposure to enterprise-level global campaigns and regional GTM leadership.
- A collaborative culture built on trust, innovation, and impact.