Regional Marketing Manager

Role Overview

Regional Marketing Manager at Etihad Airways, based in Abu Dhabi with responsibility for marketing execution across assigned markets in the region.

Company Overview

Etihad Airways is the UAE's national airline, operating from a hub in Abu Dhabi and connecting people across continents and cultures. The organization is advancing its "Journey 2030" ambition to double its fleet, expand its network, and grow its people for a new era of excellence.

Role Purpose

Execute full-funnel marketing campaigns across assigned regional markets, coordinating integrated activity across all channels while balancing creative excellence with commercial objectives, performance metrics, and return on investment in a premium, global airline environment.

Key Responsibilities

Campaign Execution & Delivery

• Execute integrated, full-funnel marketing campaigns across assigned markets, from awareness through to conversion.
• Coordinate activity across paid, owned, and earned channels, including digital, social, sponsorships, out-of-home advertising, partnerships, and CRM.
• Deliver country execution plans for assigned markets.
• Manage campaign timelines, assets, approvals, and deployment to ensure seamless delivery.
• Ensure all activity reflects Etihad's premium brand positioning while remaining locally relevant.

Market & Stakeholder Coordination

• Act as the day-to-day marketing contact for assigned markets.
• Partner with internal teams across the Revenue & Commercial division to align execution with commercial priorities.
• Support market-specific initiatives including tactical offers, seasonal activity, and new route launches.
• Manage external agency partners, ensuring high-quality output, on-time delivery, and adherence to brand standards and performance expectations.

Performance Tracking & Optimization

• Track campaign performance across key metrics including reach, engagement, traffic, bookings, and cost per acquisition.
• Support reporting and post-campaign reviews.
• Identify insights and optimization opportunities.

Ways of Working

• Operate with exceptional attention to detail and accuracy.
• Manage multiple workstreams concurrently in a fast-paced environment.
• Actively engage markets through up to 20% travel to build local knowledge and relationships.

Qualifications & Experience

• Bachelor's degree.
• 5 years of marketing experience in a consumer-facing business, ideally within airlines or retail.
• Solid experience executing multi-channel marketing campaigns.
• Experience working with agencies and multiple internal stakeholders.

Skills & Competencies

• Highly organized and delivery-focused.
• Comfortable managing multiple workstreams.
• Commercially curious and keen to understand what drives performance.
• Strong creative flair.
• Willing and excited to travel and engage with markets on the ground.