Regional Marketing Leader, Surgery - META

Role Overview

Regional Marketing Leader, Surgery META, at BD (Becton, Dickinson, and Company), based in Riyadh, Saudi Arabia. This role drives commercial marketing strategy and portfolio growth across the Saudi, Middle East, Turkey, and Africa region.

Company Overview

BD is one of the largest global medical technology companies in the world. In Surgery, BD's products empower providers to reduce surgical complications, improve patient experiences, and lower the total cost of surgical care. The company's purpose is Advancing the world of health™.

Role Purpose

The Regional Marketing Leader, Surgery META serves as the strategic bridge between Global Business Units and the META region. This leader translates global portfolio strategies, innovation priorities, and value propositions into actionable regional growth plans while representing the voice of META to shape global decision-making. The role drives portfolio growth, market development, launch excellence, clinical adoption, content creation, market access alignment, and distributor marketing effectiveness across the Surgery portfolio.

Key Responsibilities

Strategy & Business Development

• Lead the development and execution of the META Marketing strategy, portfolio priorities, launch plans, pricing input, and commercial initiatives to achieve or exceed revenue, gross profit, and operating income before tax objectives.
• Act as the primary bridge between Global Marketing and META commercial teams, translating global strategies into regionally relevant initiatives while ensuring META market needs are represented in global decision-making.
• Lead upstream marketing activities by identifying unmet customer needs, emerging clinical trends, market opportunities, and portfolio gaps across META.
• Influence global innovation roadmaps, product development priorities, and launch strategies through voice-of-customer insights, market intelligence, and regional business cases.
• Develop and articulate compelling, customer-centric value propositions tailored to target market segments, care pathways, customer needs, and country-specific market dynamics.
• Lead market research, business analytics, segmentation, targeting, and performance assessments to support informed strategic decision-making and platform optimization.

Launch & Portfolio Execution

• Drive successful launch execution for new products, line extensions, and therapy development priorities through robust commercialization, adoption, and readiness plans.
• Partner with distributors and direct commercial teams to strengthen marketing capability, campaign execution, product adoption, funnel development, and customer engagement.

Content & Marketing Assets

• Own the development, adaptation, governance, and deployment of commercial marketing content across META, including value propositions, sales enablement tools, campaigns, customer presentations, digital assets, and clinical communication materials.

Market Intelligence & Competitive Analysis

• Continuously monitor market dynamics, competitive activities, pricing trends, tender dynamics, and customer behaviors, developing effective counterstrategies to protect and expand market share.

Market Access & Reimbursement

• Support market access, pricing, reimbursement, and tender-related strategies by developing value narratives, evidence-based positioning, and customer-ready materials in collaboration with relevant functional teams.

Stakeholder & Partner Engagement

• Collaborate closely with Country Business Leaders, Sales Managers, Product Managers, Global Marketing, Medical Affairs, Professional Education, Market Access, Regulatory, Finance, Supply Chain, and Customer Service to ensure aligned execution.
• Partner with Medical Affairs and Professional Education to strengthen KOL engagement, clinical education, regional advocacy, and customer training initiatives.
• Represent BD at industry conferences, scientific congresses, customer events, and professional forums as required.

Operations & Financial Management

• Coordinate forecast assumptions, demand planning inputs, portfolio prioritization, and business review preparation with commercial and operational teams.
• Effectively manage promotional investments and regional marketing budgets within approved limits while improving return on investment.

Leadership & Culture

• Foster a culture of collaboration, knowledge sharing, accountability, execution rigor, and teamwork across countries, functions, global teams, and distributor partners.
• Uphold BD's highest standards of ethics, integrity, compliance, and professional conduct in all business activities, including FCPA, Global Trade, promotional compliance, and corporate governance requirements.

Qualifications & Experience

• Bachelor's degree required in Business, Marketing, Life Sciences, Biomedical Engineering, or a related field; MBA or equivalent postgraduate qualification preferred.
• Minimum of 10 years of healthcare, medical technology, life sciences, or pharmaceutical experience.
• Significant experience in regional marketing, product management, commercial excellence, or business leadership roles.
• Demonstrated success in developing and delivering growth strategies, portfolio plans, product launches, and market development initiatives across multiple countries and channels.
• Experience working with both direct sales organizations and distributor-based business models across complex, diverse, and emerging markets.
• Strong understanding of the Surgery space, including hernia, infection prevention and hemostasis management or related hospital-based environment.
• Proven ability to operate as a trusted connector between global business teams and regional commercial organizations, balancing global consistency with local market realities.
• Experience in upstream marketing, voice-of-customer programs, market insight generation, portfolio planning, and innovation roadmap input.

Skills & Competencies

• Strong content creation capability, including development of customer-facing materials, value propositions, sales tools, campaign assets, launch toolkits, and executive-level presentations.
• Skilled at leading through influence within complex matrix organizations involving Sales, Marketing, Medical Affairs, Market Access, Regulatory, Supply Chain, Finance, and Global teams.
• Strong financial competence with experience supporting annual operating plans, forecasts, budget management, ROI tracking, and business reviews.
• Strong analytical approach with the ability to translate complex information into clear, concise, and actionable insights.
• Exceptional planning, organizational, and execution skills with a strong focus on delivering results and maintaining accountability.
• Highly customer-centric, with strong ability to engage KOLs, hospital collaborators, distributors, commercial teams, and senior leadership.
• Outstanding communication, presentation, negotiation, influencing, and customer management skills.
• Self-motivated, resilient, collaborative, and consistently demonstrates ownership, accountability, professional maturity, and a positive growth mindset.
• Fluent in English; Arabic or French language skills are an advantage.

Additional Information

• Willingness to travel across the META region as business needs require.
• Primary work location: Riyadh, Saudi Arabia, Centria Office Building.
• BD is an Equal Opportunity Employer and evaluates applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.