Public Relations Manager

Role Overview

Public Relations Manager at Emrb, responsible for managing corporate communications, media relations, and brand representation across MENA and international markets.

Role Purpose

To develop and implement PR strategies that enhance corporate visibility, manage media relationships, orchestrate brand events, and ensure consistent messaging across all communication channels while supporting crisis management and reputation protection.

Key Responsibilities

Strategic Communications

• Develop and implement PR strategies to enhance Asharq's corporate visibility across MENA and international markets.
• Manage narrative consistency across all communication channels in coordination with the Editorial, Digital, and Marketing teams.
• Draft key corporate messages, press releases, statements, and media responses in Arabic and English.
• Support crisis communication and reputation management, ensuring timely and accurate messaging during sensitive news cycles.

Media Relations

• Build and maintain strong relationships with journalists, editors, media agencies, and influencers across print, digital, and broadcast sectors.
• Act as the main contact point for media inquiries and ensure professional handling of all press requests.
• Oversee the preparation and distribution of press materials, backgrounders, and media kits.
• Monitor press coverage, prepare media reports, and analyze PR campaign effectiveness.

Events & Brand Representation

• Lead the planning and execution of media events, press conferences, interviews, and public appearances involving Asharq executives and anchors.
• Coordinate with internal stakeholders to align event messaging with corporate objectives.
• Represent Asharq at key industry events, conferences, and media gatherings when required.

Internal & Stakeholder Communications

• Collaborate closely with the SRMG corporate communications team to ensure message alignment across group companies.
• Work cross-functionally with editorial, marketing, HR, and production teams to promote company milestones, initiatives, and achievements.
• Support internal communication campaigns that enhance employee engagement and promote organizational values.

Qualifications & Experience

• Bachelor's degree in Communications, Public Relations, Journalism, or related field (Master's preferred).
• Minimum 7–10 years of experience in corporate communications or PR, ideally within the media, news, or broadcasting industry.
• Proven experience managing PR campaigns and handling media relations across multiple markets in the GCC and MENA region.
• Excellent bilingual communication skills (Arabic & English) — both written and verbal.
• Strong understanding of the regional media landscape, political context, and cultural sensitivities.
• Experience in crisis management, executive communications, and brand reputation building is essential.

Skills & Competencies

• Deliver exceptional writing and storytelling skills.
• Demonstrate strong networking and interpersonal skills.
• Work effectively under pressure in a fast-paced newsroom or corporate environment.
• Apply strategic mindset with attention to detail.
• Execute strong project management and organizational abilities.
• Operate proficiently in MS Office and media monitoring tools.