وصف الوظيفة
Role Overview
Promotions Specialist – Wynn Rewards at Wynn Al Marjan Island, located in Ras Al Khaimah, United Arab Emirates.
Company Overview
Wynn Al Marjan Island will be the first integrated resort in the UAE, set to open in 2027, located 50 miles from Dubai International Airport in Ras Al Khaimah. The resort will feature 1,530 rooms and suites, 22 restaurants, lounges and bars, a theater, a beach club, multiple swimming and wading pools, a five-star spa, a salon, a shopping promenade, and a celebrations and events center.
Role Purpose
Drive loyalty program success and customer engagement by managing the Wynn Rewards program, developing targeted marketing campaigns, analyzing customer data to refine strategies, and collaborating across teams to align loyalty initiatives with business objectives.
Key Responsibilities
Loyalty Program Management
- Administer and optimize loyalty programs including Players Club and tier benefits.
- Monitor program performance and recommend enhancements.
- Ensure accurate tracking of player activity and rewards distribution.
Campaign Development & Execution
- Create and deploy targeted marketing campaigns via email, SMS, and app notifications.
- Collaborate with creative, legal, and operations teams to define campaign objectives and deliverables.
- Conduct QA checks to ensure campaign accuracy and compliance.
Customer Insights & Data Analysis
- Analyze customer behavior, segmentation, and feedback to refine loyalty strategies.
- Use CRM tools to track engagement metrics and identify trends.
- Prepare reports on campaign performance and ROI.
Cross-Functional Collaboration
- Work with departments such as Player Development, Guest Services, and IT to align loyalty initiatives.
- Support promotional events and VIP experiences tied to loyalty programs.
- Coordinate with vendors and tech partners for system updates and integrations.
Customer Experience & Support
- Serve as a point of contact for loyalty-related inquiries and escalations.
- Conduct surveys and focus groups to gather qualitative feedback.
- Recommend improvements to the customer journey and personalization efforts.
Qualifications & Experience
- Bachelor's degree in marketing, business, or related field.
- 1–3 years of experience in loyalty marketing, preferably in gaming or hospitality.
- Familiarity with gaming operations and guest segmentation.
- Must pass gaming licensing background check.
Skills & Competencies
- Strong analytical skills and proficiency in Excel, CRM platforms, and campaign tools.
- Experience with email service providers such as Braze or Movable Ink is a plus.
- Understanding of HTML/CSS is beneficial.
- Data-driven mindset with attention to detail.
- Excellent communication and project management abilities.
Additional Information
- Ability to work flexible hours, including weekends and holidays.
- Salary paid in Dirhams (AED), the local currency of the UAE.
- Excellent leave policy, healthcare package, incentive programs, and other employee benefits included.