Project Coordinator

Role Overview

Project Coordinator at Apparel Group. This is a brand-focused coordination role supporting strategy development, asset creation, and cross-channel brand management.

Role Purpose

Support the development and implementation of brand strategies that drive business growth and brand awareness while maintaining consistency across all marketing channels and coordinating efforts between internal teams and external agencies.

Key Responsibilities

Brand Strategy & Development

• Assist in developing and implementing brand strategies to drive business growth and brand awareness
• Stay up-to-date with industry trends, competitor activity, and market research to inform brand strategy

Brand Asset & Content Management

• Support the creation of brand assets, including visual content, campaigns, and marketing materials
• Manage and maintain brand consistency across all channels, including social media, website, and advertising

Stakeholder Coordination

• Coordinate with internal teams, such as marketing, creative, and external agencies to ensure brand alignment

Reporting & Analysis

• Analyze and report on brand performance metrics, including social media engagement and campaign results

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, or related field
• 1–3 years of experience in brand management, marketing, or a related field
• Strong understanding of brand development and management principles

Skills & Competencies

• Excellent communication, organizational, and project management skills
• Proficiency in Adobe Creative Suite, social media platforms, and Microsoft Office
• Ability to work in a fast-paced environment and meet deadlines