PRODUCT SPECIALIST

Role Overview

Product Specialist at Napco National.

Role Purpose

Develop and sustain brand positioning through market research, competitive analysis, and promotional innovation while coordinating cross-functional projects to ensure products align with strategic objectives and drive consumer engagement.

Key Responsibilities

Market Research & Competitive Analysis

• Coordinate market research projects to develop new insights in order to sustain or improve the development and continuance of brand profile and architecture.
• Initiate competitive product testing including lab analysis and in-use or panel tests to evaluate activities that define gaps and opportunities.
• Devise a suggested action plan to ensure that the product is on target consistent with brand positioning on a monthly basis along with a reporting system.
• Analyze retail audit reports including AC Nielsen and Key Accounts data in order to monitor brand market share and track competitive moves.
• Propose corrective actions to meet growth objectives based on competitive analysis findings.

Product Quality & Compliance

• Follow up with the category team to ensure all CCF are issued.
• Set a monthly meeting with the brand manager to assess and evaluate the quality of the products.

Marketing & Brand Growth

• Propose new and innovative promotional tools, online initiatives, marketing events, and PR plans in order to build a strong consumer relationship.
• Achieve brand growth objectives within the allocated budget.
• Involve in social media communication and editorial campaigns on all platforms as per yearly set calendar.
• Collaborate with the digital marketing team on all social media and editorial initiatives.

Project Coordination

• Coordinate approved packaging graphics projects working with the creative teams and suppliers to meet the set timelines for the product launches.