PRODUCT SENIOR SPECIALIST

Role Overview

Product Senior Specialist at Napco National.

Role Purpose

Develop and sustain brand profile and architecture through market research, competitive product testing, promotional innovation, and retail performance monitoring. Drive brand growth objectives through strategic product management and consumer engagement across all channels.

Key Responsibilities

Market Research & Product Development

• Coordinate market research projects to develop new insights in order to sustain or improve the development and continuance of brand profile and architecture.
• Initiate competitive product testing including lab analysis and in-use or panel tests to evaluate activities that define gaps and opportunities.
• Devise suggested action plans to ensure the product is on target consistent with brand positioning on a monthly basis and maintain a reporting system.

Quality Assurance & Compliance

• Follow up with the category team to ensure all CCF are issued.
• Set a monthly meeting with the brand manager to assess and evaluate the quality of the products.

Marketing & Promotional Strategy

• Propose new and innovative promotional tools, online initiatives, marketing events, and PR plans in order to build strong consumer relationships.
• Achieve brand growth objectives within the allocated budget.
• Coordinate approved packaging graphics projects working with creative teams and suppliers to meet set timelines for product launches and promo mechanics requirements.

Performance Monitoring & Competitive Analysis

• Analyze retail audit reports including AC Nielsen and EPOS in order to monitor brand market share.
• Track competitive moves and changes and propose corrective actions to meet growth objectives.

Digital & Social Media Management

• Manage social media communication and editorial campaigns on all platforms as per yearly set calendar in collaboration with digital marketing.

Qualifications & Experience

• Minimum bachelor's degree in business administration; MBA is a plus.
• Minimum 2–3 years of experience in FMCG.
• In-depth knowledge of marketing and sales operations and processes.
• Knowledge of similar role responsibilities.

Skills & Competencies

• Excellent written and verbal communication skills.
• Strong presentation skills.
• Excellent interpersonal skills.