Product Marketing Manager

Role Overview

Product Marketing Manager at Visa, CEMEA region, supporting the Visa Consumer App and Benefits portfolios.

Company Overview

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. The company is dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

Role Purpose

Own the marketing strategy for Visa's consumer app growth and benefits portfolios across CEMEA, translating product capabilities and consumer insights into compelling campaigns and go-to-market plans that drive measurable growth in downloads, monthly active users, and benefit redemption rates.

Key Responsibilities

App Growth & Performance

• Own the marketing plan for Visa's consumer apps growth, driving app downloads and monthly active users through direct-to-consumer and issuer-led B2B2C campaigns.
• Translate consumer behavior data into sharper campaign and content decisions across the funnel, working closely with Media and Creative teams to maximize app performance.
• Run consumer app growth funnels with ownership of key performance indicators such as downloads, monthly active users, and active-rate conversion.

Benefits & Portfolio Management

• Prioritize all CEMEA benefits across five pillars: Travel, Dining, Wellness, Entertainment, and Sports.
• Translate sourced benefits into go-to-market plans that maximize cardholder awareness and redemption.
• Develop DTC and B2B2C toolkits, issuer and partner enablement content, launch materials, and editorial content strategies.

Content & Editorial Strategy

• Build and maintain the editorial strategy and guidelines for Visa's consumer apps across CEMEA markets.
• Support regional and market-specific launch plans for upcoming app launches.
• Develop messaging, sales and issuer enablement content, and go-to-market sequencing for product and campaign launches.

Regional Collaboration & Localization

• Partner with regional marketing, issuer teams, and creative and media agencies to localize global toolkits, campaign platforms, and content into market-relevant activation.
• Collaborate across product managers, regional marketing teams, and creative and media partners in a matrixed environment.
• Influence stakeholders, navigate ambiguity, and drive initiatives forward without direct authority.

Insight & Decision-Making

• Feed market-level consumer insights into benefit prioritization through two-way collaboration with Product teams.
• Interpret consumer and app performance data to inform campaign and content decisions.
• Leverage AI tools and modern workflows to accelerate research, analysis and reporting, while maintaining high standards of accuracy and market relevance.

Qualifications & Experience

• 5 or more years of relevant work experience with a Bachelor's Degree, or at least 2 years of work experience with an Advanced Degree (Masters, MBA, JD, MD), or 0 years of work experience with a PhD.
• Experience in product marketing, growth marketing, consumer app marketing, loyalty and benefits marketing, or a related field.
• Experience in payments, financial services, fintech, digital wallets, loyalty and rewards, or other consumer-facing B2C or B2B2C environments.
• Demonstrated ability to translate product capabilities and consumer insight into clear, compelling, growth-oriented campaigns and content.

Preferred Qualifications

• 6 or more years of work experience with a Bachelor's Degree, or 4 or more years of relevant experience with an Advanced Degree (Masters, MBA, JD, MD).
• Strong knowledge of the CEMEA payments ecosystem, including issuers, benefits and loyalty programs, and emerging-market consumer app growth in Africa, Middle East, or comparable markets.
• Experience running consumer app growth funnels with ownership of key performance indicators such as downloads, monthly active users, and active-rate conversion.
• Experience with benefits marketing, loyalty programs, or working in a two-way operating model with Product to prioritize customer-facing offerings.
• Strong business judgment and ability to balance brand consistency, market relevance, and commercial and growth outcomes.

Skills & Competencies

• Strong written, verbal, and presentation skills with experience creating materials for consumer, issuer and partner, and internal executive audiences.
• Ability to collaborate across product, regional marketing, partner and issuer, and creative and media teams in a matrixed organization.
• Strong organizational and project management skills with the ability to manage multiple portfolios and market priorities simultaneously.
• Fluency with AI tools such as Microsoft Copilot, ChatGPT, Claude, or similar platforms.

Additional Information

• Visa requires at least 3 days in office; expectations of these days will be confirmed by your Hiring Manager.
• Visa is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.