Product Manager

Role Overview

Product Manager at ADIB, Abu Dhabi. The role manages and develops liability products while working with distribution, sales channels, and supporting units to grow the retail liabilities portfolio and support the Head of Liabilities in meeting overall Liabilities Balance and Revenue targets.

Role Purpose

To manage and develop liability products and work with distribution and sales channels and supporting units to grow the retail liabilities portfolio. Support the Head of Liabilities in meeting the overall Liabilities Balance and Revenue target.

Key Responsibilities

Strategy & Business Development

• Support Head of Liabilities to develop and execute effective business development strategies and marketing plans to achieve bank's business objectives.
• Design, plan and implement end-to-end products and campaigns to acquire new to account customers, increase liabilities balances and control customer and balance attrition.
• Determine and implement effective pricing strategy to ensure competitiveness and affordability.
• Proactively analyze competitors' business and marketing activities to understand market trend.
• Provide support to the Head of Liabilities on strategic projects and other important initiatives which may involve international branch product development.

Operations & Portfolio Management

• Monitor day-to-day all liability products and produce reports and forecasts about the portfolio behavior, revenue and recommend best course of action thereof.
• Coordinate with distribution and sales channels and supporting units to grow deposit portfolio.
• Engage with Branches and other sales channels to ensure awareness and alignment with Liabilities product policies, procedures, and promotions.

Stakeholder Management & Liaison

• Assist Head of Liabilities to conduct regular sales performance review.
• Liaise with other related units, teams, and departments to carry out all relevant activities.

Qualifications & Experience

• Strong background in product development.
• Extensive analytical skills and knowledge of liabilities related revenue and fee income.
• Strong knowledge of UAE market.
• Fair knowledge in Islamic Banking.

Skills & Competencies

• Extensive analytical skills.
• High MIS skills with proficiency in Excel and other basic computer software.
• Fair knowledge of financials and budgeting.