Product Manager - Growth

Role Overview

Product Manager - Growth at Bayut | dubizzle, located in the UAE.

Company Overview

Bayut and dubizzle are iconic, homegrown brands with strong presence across the seven emirates in the UAE. As part of Dubizzle Group, they operate alongside five classified brands collectively serving more than 123 million monthly users. The company is committed to delivering the best online search experience and operates in a multicultural environment with over 60 different nationalities.

Role Purpose

Own end-to-end lead-generation performance across dubizzle's Value-Added Services (VAS) funnels — inspections, financing, insurance, evaluations and service contracts — across the dubizzle platform, customer lead management (CLM) and paid channels. Identify performance gaps, run structured testing, and drive improvements with design and engineering to increase lead volume and conversion. Expand the automotive services business through VAS frontend initiatives including partner integrations.

Key Responsibilities

Funnel Growth & Conversion Optimisation

• Own end-to-end lead conversion performance across C2C inspections, financing, insurance, evaluations and service contract funnels.
• Identify choke points and drop-off stages within each funnel using data, session recordings and user behaviour analysis.
• Tweak funnel flows, forms, calls-to-action and messaging to increase qualified lead generation from the dubizzle platform, CLM and paid channels.
• Expand lead capture across channels including WhatsApp, call centre and chatbot, not just web and app forms.
• Personalise and segment funnel steps based on user profile and prior behaviour.
• Design re-engagement and remarketing flows to recover users who dropped off and abandoned funnels.
• Define and track north-star and stage-level metrics including conversion rate, drop-off rate, cost per lead and lead-to-sale for every funnel.

Experimentation & Data Analysis

• Build and prioritise a continuous A/B and multivariate testing roadmap using RICE and ICE frameworks.
• Design pricing and packaging experiments including fee structures and bundles alongside user experience and call-to-action tests.
• Demonstrate proficiency in GA4, Google Tag Manager and Excel to analyse funnel conversion at each stage.
• Build and maintain dashboards that track funnel health, experiment results and lead quality across channels.
• Run cohort, funnel and attribution analysis to identify highest-impact opportunities for growth.

UX & Product Design

• Create wireframes, user flows and mockups in Figma for funnel improvements and new features.
• Partner with design to simplify user journeys and remove friction at each step of the funnel.
• Translate research and data insights into clear product and design requirements.

Roadmap & Delivery

• Build the business case and return-on-investment justification for growth initiatives to inform prioritisation.
• Own and maintain the product roadmap for funnel growth and related VAS frontend initiatives.
• Write clear product requirements documents and user stories, and prioritise the backlog based on impact and effort.
• Follow up closely with the development team through sprint cycles to ensure timely, high-quality delivery.
• Coordinate quality assurance and release readiness with development before funnel changes go live.
• Run experiment retrospectives and feed learnings back into the roadmap.

Cross-Functional Collaboration

• Work closely with customer relationship management/sales operations, marketing, design and engineering to align on funnel priorities.
• Partner with the customer relationship management team on lead handoff quality, feedback loops and lead scoring.
• Coordinate with marketing on channel mix, campaign landing pages and cost per lead/cost per acquisition performance.

VAS Platform & Strategic Projects

• Lead select frontend initiatives across dubizzle's VAS ecosystem beyond funnel work, such as bank integrations for financing and insurance flows.
• Evaluate and scope new VAS features and partnerships that expand lead-generation potential.
• Stay current on growth, conversion rate optimisation and fintech/proptech trends relevant to classifieds and automotive services platforms.

Qualifications & Experience

• Bachelor's degree in Business Administration, Engineering, Computer Science, Marketing, Economics or a related field.
• Four to six years of experience in product management and growth roles, ideally within e-commerce, marketplaces or classifieds platforms.
• Proven track record improving funnel conversion rates and running structured A/B testing programs.
• Experience working with cross-functional engineering and design teams to ship product improvements.
• Experience in automotive services, fintech, insurtech or proptech-adjacent products is beneficial.
• Knowledge of effective sales methodologies and strategies for hitting and exceeding revenue targets.
• Knowledge of the banking and insurance partner landscape, including their specific requirements, approval criteria and operational processes.
• Well-versed in customer service and training techniques with the ability to learn quickly.
• Excellent written and verbal communication skills in English.

Skills & Competencies

• Ability to multitask, prioritise and manage time effectively and efficiently.
• Strong customer service attitude, work ethic and drive for success.
• Highly presentable with a responsible and professional attitude.

Additional Information

• Fast-paced, high-performing team environment.
• Multicultural environment with over 60 different nationalities.
• Competitive tax-free salary.
• Comprehensive health insurance.
• Annual air ticket allowance.
• Employee discounts at multiple vendors across the emirates.
• Rewards and recognition programs.
• Learning and development opportunities.
• Equal opportunity employer committed to creating an inclusive environment for all employees.