Product Manager - GEM & Levant

Role Overview

Product Manager - GEM & Levant at Abbott in the United Arab Emirates, based in the Dubai office within the Established Pharmaceutical division.

Company Overview

Abbott is a global healthcare leader creating breakthrough science to improve people's health. The Established Pharmaceuticals division is committed to bringing trusted medicines to the world's fastest-growing countries, with a broad portfolio of high-quality branded generic medicines covering gastroenterology, women's health, cardiometabolic, pain management/central nervous system, and respiratory therapeutic areas.

Role Purpose

Develop and execute comprehensive marketing strategies for assigned products in the GEM and Levant regions, managing portfolio performance, market positioning, and growth opportunities while coordinating cross-functional teams and ensuring alignment with organizational objectives.

Key Responsibilities

Strategic Planning

• Develop annual marketing plans and coordinate successful implementation to grow and achieve short- and long-term sales, profit, and market share positions for assigned products.
• Assess competitive standing of product portfolio, launch of new products, upgrade necessities and opportunities, channel opportunities, and discontinuation of non-strategic or unprofitable products.
• Perform sales and investment forecasting and budgeting; plan, update, and track on a monthly basis.
• Use monitoring data to feedback and propose strategic planning and tactical adjustments.
• Prepare realistic and achievable objectives, strategies, tactics plans, and sales forecasts for assigned products.

Project Management

• Translate strategy into key implementation milestones and allocate responsibilities to cross-functional team members.
• Orchestrate and manage marketing plan execution across cross-functional teams through continuous interaction and regular checkpoints to review progress.
• Proactively develop networks and identify new sources to gather information.
• Partner with Medical team and other cross-functional teams to create and develop marketing materials including evidence-based messages, clinical tools, product slides, and handbooks.
• Design training programs to consistently upgrade sales team professionalism in personal and group selling of focused products.
• Ensure timelines are met and financial results are maximized.

Cost Control & Monitoring

• Constantly assess effectiveness of tactical initiative implementation.
• Measure customer response and effectiveness.
• Monitor budgets and expenditures closely to ensure resources are spent in line with plan commitments.
• Monitor KPIs including sales, market share, and profitability.
• Gather data to feedback and propose strategic planning and tactical adjustments.

External Customer Development

• Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends, and competitive information.
• Develop deep understanding of customer needs and market trends.
• Identify and assess significant growth opportunities and create strategies that deliver profitable market share.
• Focus on customer satisfaction and commitment to quality and compliance.
• Develop and implement plans to build relationships with key customers and influence them.
• Identify opportunities to align brand and customer goals for new business development.
• Optimize customer synergies to develop brand and market advocates.
• Develop multi-year marketing plans and product roadmaps.
• Develop and implement marketing programs and campaigns to drive brands' growth.
• Develop and execute digital marketing roadmaps and initiatives.
• Ensure all business activities comply with relevant Acts, legal demands, and ethical standards.
• Forecast market and product performance and provide input for plans, updates, and new product launches.
• Review and analyze results of marketing campaigns.
• Review complaints and suggestions relating to assigned products.
• Monitor product and market performance, identify critical performance areas, and create programs to address them.
• Coordinate work and lead agencies.
• Lead effective communication with Area and Global Marketing Teams.
• Develop, implement, and update product training for sales force.
• Build strong relationships with Opinion Leaders.
• Monitor monthly sales and inventories; ensure sufficient forecast to cover changing market demands and gaps.

Qualifications & Experience

• Bachelor's degree in pharmacy, veterinary medicine, or medical sciences.
• Minimum 5 years of Sales or Marketing experience within the pharmaceutical industry.
• At least 2 years of experience in Marketing managing Gulf and Emerging markets.
• Experience in marketing Consumer Healthcare products including DTC and ATL activities and campaigns.
• Experience initiating digital marketing activities and campaigns.
• MBA in marketing is an advantage.
• Digital and MCE marketing experience is an advantage.
• Strong sales and marketing track record.

Skills & Competencies

• Fluent English with proficient verbal and written communication; Arabic language is a plus.
• Excellent presentation skills.
• Proficient knowledge of Excel and PowerPoint.
• Driven with strong business acumen and interpersonal skills.
• Team player with ability to influence and build relationships across functions.
• Capability to achieve planned sales and margin targets.

Additional Information

• Work Shift: Standard
• Job Family: Product Management
• Division: Established Pharmaceutical (EPD)
• Location: Dubai Airport Freezone, Building 5WA, Floor 8, Dubai, United Arab Emirates