Product Manager - Digital Projects

Role Overview

Product Manager - Digital Projects at Etihad Airways, based in Abu Dhabi, leading a portfolio of digital products and customer journeys across the airline's digital ecosystem.

Company Overview

Etihad Airways is the UAE's national airline, operating from its hub in Abu Dhabi. The organization is executing a "Journey 2030" ambition to double its fleet, expand its network, and grow its people for a new era of excellence.

Role Purpose

Lead the development and delivery of customer-focused digital products and journeys that improve business outcomes and customer experience. You will build product roadmaps, develop business cases, prioritize investments, and drive alignment across Commercial, Digital, Technology, Data, UX, Loyalty, and other business stakeholders.

Key Responsibilities

Product Ownership & Strategy

• Own one or more digital journeys and AI-powered customer journeys, shaping the roadmap and executing seamless omni-channel experiences aligned with business strategies and objectives.
• Identify and drive business opportunities through consistently optimizing digital product capabilities and developing unique value propositions for digitization.
• Develop business analyses and value propositions with inputs from wider business stakeholders for digital investments and priorities in product development.

Analytics & Performance

• Define and drive conversion funnel analytics, drop-off analysis, session replay, and NPS metrics to identify optimization opportunities and track product performance through appropriate benchmarking.
• Translate AI and data insights into prioritized backlog items and measurable product changes.
• Enable innovative business solutions through data-driven approaches.

User Experience & Optimization

• Identify friction points and opportunities by assessing end-to-end digital experiences through a data-driven approach, understanding user interactions to validate product features, problems, and opportunities.
• Collaborate with UX teams to drive optimizations, determine the ideal way to present features or offers, and eliminate usability issues.
• Support implementation of intelligent search, dynamic content selection, and contextual recommendations.

Governance & Compliance

• Ensure AI-enabled digital capabilities align with governance, brand, and compliance guidelines.
• Execute digital product enhancements using AI-assisted insights, personalization signals, and behavioral analytics.

Qualifications & Experience

• 5+ years of Product Management experience within digital, eCommerce, airline, travel, or customer-facing technology environments.
• Proven experience managing multiple products, initiatives, or customer journeys simultaneously.
• Strong experience in roadmap development, business case creation, investment planning, and stakeholder management.
• Solid understanding of Agile delivery methodologies and product development practices.
• Experience within airline, travel, loyalty, digital commerce, payments, or self-service ecosystems is highly desirable.

Skills & Competencies

• Strong analytical and commercial mindset with the ability to translate business objectives into product outcomes.
• Excellent communication and presentation skills with experience engaging senior stakeholders.