وصف الوظيفة
Role Overview
Product Manager - Customer Data Platforms (CDP) at Etihad Airways, based in Abu Dhabi, United Arab Emirates.
Company Overview
Etihad Airways is the UAE's national airline, operating from a hub in Abu Dhabi. The organization is executing "Journey 2030," an ambition to double its fleet, expand its network, and grow its workforce for a new era of excellence.
Role Purpose
The Product Manager is responsible for delivering Guest 360 capabilities with a strong focus on Customer Data Platforms (CDP), customer journey analytics, and data-driven customer experience. Acting as the bridge between business, data, and engineering teams, the role translates customer needs into actionable requirements and ensures delivery of solutions that enhance personalization, omnichannel engagement, and product adoption.
Key Responsibilities
Backlog & Strategy
- Own and prioritize backlog for Guest 360 and Customer Journey Analytics initiatives.
- Translate business requirements into clear user stories, acceptance criteria, and delivery plans.
- Work closely with Product Managers to align delivery with Guest 360 strategy and roadmap priorities.
Product Performance & Adoption
- Drive utilization and adoption by tracking product performance, feature usage, and customer impact metrics.
- Experience measuring and improving product usage, adoption, and performance metrics.
Data & Insights
- Leverage customer data (CRM, behavioral, transactional) to inform product decisions and improvements.
Cross-Functional Collaboration
- Collaborate with cross-functional teams (data, engineering, CX, marketing) to ensure end-to-end integration of CDP and analytics capabilities.
- Support implementation and optimization of Customer Data Platforms (e.g., Adobe, Salesforce, FirstHive).
Customer-Centric Leadership
- Advocate for a customer-centric approach, ensuring solutions enhance personalization and experience across channels.
Qualifications & Experience
- 7+ years' experience as a Product Owner, Product Manager, or in a similar role within data, digital, or customer platforms.
- Hands-on experience with Customer Data Platforms (CDPs) such as Adobe, Salesforce, or FirstHive.
- Strong understanding of customer journey analytics, personalization, and omnichannel CX.
- Proven ability to manage backlog, prioritize features, and deliver value-driven outcomes.
- Experience working in Agile environments (Scrum, SAFe).
Skills & Competencies
- Strong stakeholder management, communication, and cross-functional collaboration skills.