Product Manager, Cards

Role Overview

Product Manager, Cards at First Abu Dhabi Bank (FAB), based in the UAE. The role manages the end-to-end performance of credit card products, delivering against growth, profitability, and customer experience objectives while executing product strategy, driving portfolio performance, leading campaign delivery, and ensuring effective cross-functional coordination to maintain competitive and compliant card propositions.

Role Purpose

To own the delivery and strategic management of the credit card product portfolio, ensuring growth targets and profitability are met while maintaining strong customer experience and full regulatory compliance across all card propositions.

Key Responsibilities

Portfolio & Performance Management

• Own delivery against the Cards annual plan, including KPIs, revenues, and risk and operational cost metrics.
• Manage the full product lifecycle, including features, pricing, positioning, and ongoing performance monitoring.

Strategy & Product Development

• Support the planning and execution of the overall card product strategy.
• Lead the development, launch, and commercialization of new products and services that enhance customer value and drive business growth.

Campaign & Growth Execution

• Develop and execute marketing campaigns to drive product growth, in collaboration with Marketing and in alignment with Portfolio and Acquisitions teams.

Stakeholder Management & Governance

• Collaborate closely with key internal stakeholders (Marketing, Finance, Technology, Operations, Risk, Compliance) to deliver product initiatives.
• Ensure adherence to all regulatory, audit, and internal policy requirements.

Team Development

• Develop team capability through coaching, guidance, and ongoing performance management.

Qualifications & Experience

• Bachelor's degree in Business, Finance, Marketing, or a related field.
• Experience in credit cards, consumer banking, or retail lending, preferably within the UAE or GCC.
• Prior experience in credit card acquisition, product management, or sales performance management.
• Experience supporting pricing, campaign governance, and regulatory compliance.

Additional Information

• MBA preferred.